The free advertising trap by Wayne Davies
Get one million free ads for your site! You'll never pay for advertising again!
Send 10,000 free visitors to your site!
It all sounds so good, doesn't it? All that free traffic! All those exclamation
marks! And it won't cost you a dime!
Why would you ever pay for advertising, when so many people are giving it away
for nothing?
The fact is, the laws of the universe haven't actually changed. There's still
no such thing as a free lunch, even on the Internet.
The plain truth is, free advertising isn't really free. As with all freebies,
there's always a catch.
A DIFFERENT WAY TO PAY:
I've joined a number of free ad programs over the years. And the one thing I've
found over and over again, is that 'free' ad displays are 'given' away in
exchange for effort instead of money.
There are several ways 'free' ad programs 'give' away free advertising...
1) As a reward for referring others
2) They show your ad on their site in exchange for you showing theirs on yours
3) Paying you ad display credits in exchange for you viewing their ads
These are entirely valid ways of paying for your advertising, and promoting
your product, service or website. They're especially useful if you have more
time than money. That's certainly how it was for me when I first started out in
business on the Internet.
These days, I prefer to buy paid advertising, because there are more profitable
ways to use my time. Even so, there are some free ad programs I'll still join.
Here's why...
LEVERAGE:
The concept of leverage is very important when it comes to free advertising
that rewards you by referring others. These types of free ad programs make it
possible to promote your product, service or website to an ever-growing group
of people. Not just once, but over and over again.
The more programs you join, the more people you can promote to.
I've been working with free ad programs for 7 years, and can now get my ad in
front of more than 150,000 people.
For free.
Leverage like that is very useful when I have a new product I want to sell. And
it's also useful when I join another free ad program that rewards me for
referring people.
I can now get several hundred people into a free ad program in about a week,
without paying a dime. Some of these people will then go on to refer others
into the program.
This also costs me nothing.
The upshot is, I grow my ability to get my message in front of new people
simply by joining free ad programs. I promote it using my existing free ad
programs, and this spurs these people to go out and refer others into the
program.
Their efforts bring hundreds of new people into my circle of influence. That's
an endless stream of new prospects I can promote to with very little effort,
and zero cost.
For me personally, this is what makes free ad programs worth the effort. It's
why I'm always on the lookout for new programs. Especially ones that reward me
for referring others.
I'm especially fond of a brand new program called Online Success Magazine...
http://onlinesuccessmagazine.com
It offers the following benefits...
1) Permanent free ads to referrals, referral's referrals, and referral's
referral's referrals
2) Ability to directly contact referrals, referral's referrals, and referral's
referral's referrals
3) Daily contact with members
4) Provides members with a legitimate reason to return to the site every day
5) Free advertising, even if a member does nothing (unique)
Most free ad programs don't offer everything you see on this list. In fact,
this is the first free ad program I've found that gives me everything I want.
Finally, someone has come up with the holy grail of free ad programs!
First of all, even people who join and do nothing still benefit from the
program (i.e. still get free ads). And they can see that benefit on their stats
page. This keeps them in the program, which ensures I get another prospect to
promote to (via direct contact).
Secondly, the program is a magazine that publishes a new article every day.
This means the program is in daily contact with its members, because it sends
them genuinely useful information. The upshot is, the membership of this
program will evolve into an excellent targeted list of people who are
interested in making money on the Internet.
The third point in its favour, is that it sends people back to the site every
day (to read the article). And every time one of my referrals, referral's
referrals, or referral's referral's referrals do so, they're going to see my
ad.
The fourth benefit is the fact I can contact every single person that I, one of
my referral's, or one of my referral's referrals introduce to this program.
As far as I'm concerned, that's four home runs! And it's why you should join
this program too. You can do so here...
http://onlinesuccessmagazine.com
About the Author
Wayne Davies has 15 years worth of direct marketing expertise, and 7 years of
that is on the Internet (full-time). You can find more articles by Wayne (and
others) here: http://onlinesuccessmagazine.com
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