Testing and Optimizing your Traffic by Jessica VanderHaar
You can have the most fluid, creative, perfect business website in your chosen
field but if your marketing and promotional efforts do not bring users to your
website it is useless. An important aspect of building your business
successfully is knowing what pages of your website your users are viewing most
often and for how long and what pages they are on when they exit your website.
Tracking Software is necessary to compile this information and once you start
building these reports, you will be able to properly decide how to improve your
website and the online sales process for your marketing and promotion.
Every business owner needs to have an online marketing and promotion plan and
the following goals should be clearly outlined in that plan:
1. To get instant, low cost traffic to your website. These users can let you
know if your sales copy works, if the navigation is easy to follow, if your
offers / order forms are correct and productive. 2. To test the conversation
rate of web traffic into sales. 3. To bring the greatest number of consumers to
your website in the least amount of time. 4. To assure that putting your online
marketing and promotion campaign on auto pilot will continue to successfully
grow your business.
For the new Internet Business owner, testing your website prior to fully
launching your marketing and promotion campaign can be difficult. Many
entrepreneurs do not know how to test or even what to test. There are some
basic processes that any new business owner should pay close attention to when
testing your website. Those are as follows:
1. Ordering Process The Ordering Process must be designed in such a way so as
not to exclude an Internet novice. The best course of action is to assume that
the customer buying from you has never purchased online before. Make the
process easy to navigate and complete so your customer will not give up in
frustration and move on to your competitor's website.
2. Sales Copy When looking at your sales copy you need to pay close attention
to how captivating your headlines are, how clearly defined the benefits of your
product are, that any guarantee you offer is both prominent and clearly spelled
out and finally that you invoke a strong call for your consumer to take action.
3. Opt-in Offer Your opt-in offer, be it a newsletter, etc., needs to be
visually prominent. You do not want the consumer to skip over the offer. You
want to catch their eye and then write up your offer to be as appealing and
mouth-watering (for sake of a better phrase) as possible. Growing your Opt-in
list allows you to contact your clients in order to present new offers, new
products, etc. time and time again until they say otherwise. This is a valuable
tool to use.
4. Website Navigation The most important thing to look at while testing your
website's navigation is whether or not your consumer who wishes to purchase
your product/service can do so in two easy clicks. If you make them jump
through too many hoops you will start to lose their interest. Remember that we
are living in an instant gratification world and so consumers will start to
move on to other websites if it takes too long for them to get where they are
wanting to go.
Having a clear idea of how your website is viewed by your potential consumers
can help you tailor your website and your marketing efforts in order to fit
their needs. The website will become more popular as your consumers will know
that you are delivering what they are looking for and doing it in a clear,
concise and appealing way.
About the Author
www.affiliatehomepro.com
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