How to place Adsense Ads for Maximum Revenue
by Sachin
If you have placed AdSense on your website, you must have been wondering if
there's anything you could do to improve your AdSense based earnings. But
before you go on experimenting with this and that setup you have to realize a
couple of things about positioning.
The first thing you should know is that there is no universal position that is
guaranteed to improve your earnings. That being said, the part above about
experimenting is meant to be taken literally. You have to try as many setups as
you can to find the solution with the greatest benefit.
But, of course certain places usually work better then others. Of course,
Google recognizes this and they publish a "heat map" of how much revenue ads
placed in certain portions of the page can bring you. Experimenting is often
the best way you can find, what suits the sub conscious mind of your audience.
Generally the most profitable ads are placed within the main content, generally
right above it. But this is by no means a rule and there are some exceptions to
it. One known exception is having a news site or something similar to a new
site.
If this is your case, you will often find that you generate more earnings by
placing your ads at the bottom of the content, right before comments begin.
This is because as users finish reading a story, they have a short moment where
they're looking for something more to do. And your AdSense ads can offer them
that something.
Also, placing ads to the left side of your page seems to work better almost all
the time. Of course, this is logical because text is generally written from
left to right (unless you come from certain countries where it's the other way
around).
People will finish a sentence and return their eyes to the left position, which
means they have a higher chance of spotting your ads.
Also, there's a bit more to this then just having ads visually in the right
place. If you have more then one ad you have to worry about where they're
located in the code as well. And there's a very good reason for this concern.
AdSense fills the ads in the order it finds them in the source. That means that
if the first add you have in the code isn't the one generating the highest
revenue, you may soon start to lose money, rather then earn more.
This is because if AdSense doesn't have anymore ads it will supplement your
space with public service ads or just leave it blank altogether. That means
that, if you're unlucky, you could end up with your most profitable locations
not having any good ads at all. To supplement your revenues
There are other issues with how many ads you should place in your site. The
problem is that if you have too many, rather then generate more income, you'll
have a lower click through rate, as visitors tend not to follow ads from the
places where these come in excess.
You have to constantly keep track of how the users interact with your site.
Keep an eye out for where the visitors will be looking at your site most. This
is generally the place where you want to use your first ads. Also try not to
place ads in annoying positions as that can guarantee a lower click through
rate.
Of course, you always need to have ads that blend in with your content and
generally don't make the visitor's presence on your site an unpleasant one. The
key is providing an enjoyable experience for your visitor, whilst generating
revenues from their exploration.
And again, ultimately the best revenue will be earned through a lot of
experimentation. Be sure to use AdSense's channels feature and be on the look
out for how certain ads in your pages are doing whilst altering the positions
to better supplement your earnings.
About the Author
Sachin is the webmaster for www.authorityguide.info and writes articles &
reviews, providing useful information on Adsense, Myspace, PPC Marketing. For
more great free articles visit AuthorityGuide
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