Web Site Traffic - 5 Inexpensive Ways to Generate it! by Brian
Hunter
It is quite obvious that even the best optimised site with the best copy
written sales page will not make a dime without one very necessary addition.
That 'addition' is Traffic.
Whilst there are many ways to generate traffic most of them cost money with no
guarantees that a profit will be made once you have parted with your cash.
However, there are also many ways to generate good targeted traffic which need
not cost the earth and, in some cases, are even free. Here are five of the best
ways to generate low cost traffic; they do involve some input but are well
worth the effort.
1. Exchange Links
This is a proven way to generate traffic and a careful study of the top ranking
sites on the search engines will show all of them with considerable numbers of
links. It is to your advantage to ensure that all sites to which you link
operate within a similar niche or theme as your own site. If you share a
similar subject you will be more likely to get traffic as your site will be
seen as a recommendation by the site they are on.
Another benefit to linking in this way is that your site will increase its
chances of a higher ranking with the search engines. This, in turn, can help
with eventually getting traffic from the search engines in addition to that
from the linking site.
2. Writing Articles
There are many sites on the internet where you may submit articles
(newsletters, directories, etc.) Many of these are free of cost so if cash is
tight you can start submitting to these initially. If you want to save costs,
you can write the articles yourself. There are many freelance writers who are
willing to write for you for a small fee, but to save money, it is wise to do
the articles yourself if you can.
You should write articles that closely match the theme of your site. Try to
write about something you know well. Give tips and guidance learned from your
own experiences. In this way you will come across as an 'expert' in your field
and this, in turn, can encourage your readers to then visit your site. Always
include a resource box at the end of your articles which should be a short bio
about yourself and include the URL to your website.
3. Traffic Exchanges
This is a form of link exchange except that members of a traffic exchange view
each others pages by surfing. Each time you view a page you gain a credit so
the more pages you view the more credits you receive. Your own page is then
shown to other members normally using one credit per show. Once you have
exhausted your credits you may earn more by again surfing. You also have the
option to purchase credits if you wish.
Traffic from exchanges is not generally well targeted and does not produce many
sales but it can be used quite successfully to capture names for your
subscriber list with the use of a 'squeeze' page.
4. Your Own Newsletter
Once you have subscribers (via the traffic exchanges or other means) will need
to send out your newsletter on a regular basis either weekly, monthly etc. This
may sound a little daunting in view of the fact that you will need to write
many articles on a consistent basis. However, this should present no problem as
there a many writers and sites that are more than willing to provide you with
free articles so long as their resource box remains at the end of the article.
Any promotions you make in your newsletter will inevitably bring traffic to
that promoted site and as your list of subscriber grows so, too, will your
traffic.
5. Forums
Online forums and communities abound in just about any subject you can imagine.
Find several forums that relate to whatever site you wish to promote and, after
joining, you should carefully study the topics under discussion and then submit
your own offerings by way of answers to published questions or even a question
of your own. Make sure that the forum allows you to append your resource box at
the end of your posting as this is where your traffic will come from. It is
important to know that you are not permitted to blatantly advertise on these
forums and to do so will usually mean you will be barred. So it is important
that you are allowed your bio at the foot of your posting. Do not bother with
any forum where your resource box is not permitted.
Each of these methods can generate a great deal of traffic and, with the
exception of the traffic exchanges, the traffic will be very targeted. The
method of using articles can, over time, build traffic to really large numbers.
However it is important to remember that there are no free lunches in this
world. If you do not pay with money then you must substitute with time. The
great thing about these five methods is that you will never waste your time -
they all get results, proven time after time.
Copyright B. Hunter
About the Author
Brian Hunter has been active on the internet since 2002 and works from home
promoting one of the largest traffic building information centers on the net
at: http://www.clicksilo.com
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