Using AdSense on a Blog to Make Money by Todd Emaus
AdSense is a free service designed by Google that anyone can place on their blog
to help them make money while blogging. AdSense then determines what the topic
(or topics) of the webpage are and shows advertisements relevant to those
topics. For example, if you were to look at a blog about someone that loves
surfing in Hawaii the AdSense ads on their page will be in reference to Hawaii,
surfing and surfing in Hawaii. Simple enough.
Here's three quick steps to getting started the right way with AdSense.
Step #1 - Get AdSense
So if you don't already have an AdSense account I strongly suggest that you get
one right now. It's totally free and will help you start to make money from
your website. If you're interested, sign up at
https://www.google.com/adsense/
Ok you've signed up, now what?
Step #2 - Placing Your Ads
The next step is placing your ads on your website. Google's heat map is a huge
help for this. Based on Google's research, the heat map shows you exactly what
sections of a website tend to be most successful. Of course, every blog is
different so this should only be used as a guideline. In fact, no one knows
your webpage as well as you do so take a minute and think of how people's eyes
look at your page and go from there.
One great resource that AdSense also provides is custom channel tracking which
will allow you track the performance of each ad unit on your page. Make sure
that you use custom channel tracking and check every few weeks or so to see
which channels are performing best.
Step #3 -Color Choices For Your Ads
One other choice that you must make when placing AdSense ad units on your blog
is the color of the text in the ads. There are two schools of thought on how to
best do this. One is to make the ads blend into your page so that they fit with
the overall theme and appear somewhat as part of the content. The second is to
make the ads stand out by using contrasting colors to draw visitors attention.
By blending the ads into the page you may sacrifice a little profit but
ulitmately it makes your blog look more professional and avoids giving people
the feeling that all you want to do is make a quick buck.
Best of luck with AdSense!
About the Author
Todd is the editor of The Blogging Fool
a site focusing on tips on increasing traffic to blogs, making money from
blogging and covering a wide range of blogging Subscriptions.
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