Blogs by weerachai
************************************************************ Blogs
************************************************************
In this article we will discuss the intertnet tool - the Blog.
Blog (also known as Weblog) is traditionally a webpage where pre-surfer or a
blogger "logs" all pages he/she finds interesting. In other words, it is a Web
page that contains brief, chronologically arranged items of information.
Typically updated daily, blogs often reflect the personality of the author.
Weblogs provide a series of annotated links to items such as news stories, and
often include personal rants. They are maintained by one person, most commonly
someone who is involved in Web design or some other tech-related field.
A blog is often a mixture of what is happening on a particular website and what
is happening on the Web, a kind of hybrid diary/guide site, although there are
as many unique types of blogs as there are people. Blogs can be used to
introduce products to potential customers.
People maintained blogs long before the term was coined, but the trend gained
momentum with the introduction of automated published systems, most notably
Blogger at blogger.com. Thousands of people use services such as Blogger to
simplify and accelerate the publishing process.
************************************************************ Blog as a
marketing tool ************************************************************
Blogs offer huge marketing potential. They are highly strategic tools that can
strengthen relationships, share knowledge, increase collaboration, and improve
branding. Besides, blogs can represent the real voice of the website.
A weblog can take the form of a diary, a news service (or summaries of and
links to current news items on a topic), a collection of links to other Web
sites, a series of book reviews or products, reports of activity on a project,
the journal of an expedition, and much more. Businesses can use this tool to
effectively advertise their products or services.
One of the most interesting ways to use a weblog is by allowing it to function
as a discussion forum for customers of your products or services. In this case,
the webmaster can give posting rights to other people - visitors and customers,
and their posts may or may not be reviewed before they are published to the Web
page. Customers, in such a way can post favorable comments about the websites
offerings. Some weblogs are set up in such a way that only the owner or the
owner and certain other people have posting rights, but anyone else can add
comments to the posts.
************************************************************ Weblogs when used
with newsletters present immense marketing opportunities:
************************************************************
* Articles within newsletters can be linked to a blog, extending life and
creating a massive conversation. * You can offer a bidirectional forum to
customers to get true, personal opinions on your products and services. *
Company experts can start a blog and become industry experts, helping your
company edge out competition and, through this interactive forum,draw customers
into another exchange of information and thoughts. * The beauty of this
interplay is you can layer your blog with editorial controls.
************************************************************ How to create a
Weblog? ************************************************************
The majority of weblogs are now created using software or services designed
specifically for this purpose. Some of the software is free - and some of the
organizations that provide weblog software will also provide free server space
to house a weblog so that it is publicly accessible on the Internet. There are
also commercial versions of some of the free software; these commercial
versions often provide more features. Some weblog software is available only as
commercial software. Alternatively, bloggers can create and maintain their
weblog using free software or a free weblog service, but use FTP (File Transfer
Protocol) to load the resulting weblog to their own Website.
There are many blogging softwares available easily on the Internet. One of the
most popular weblogger is "Blogger" which can be downloaded for free at
http://www.blogger.com
. Most webloggers simplify the process of Website creation. However, they do
require basic knowledge of FTP, Website structures and a few technical terms.
Besides, creating an advanced weblog requires knowledge of HTML.
So get out there and start your own Blog...it's free,easy and can work
seamlessly with the rest of your website or newsletter. Until next time...
Warmly,
weerachai
http://www.adsenseblogthemes.com/?download-thanks=3463
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