5 Reasons Why Blogging is the New Internet Marketing Tool by Mohd
Rafi Kassim
Blogging is a concept that started in late 90s. It used to be a way to comment
an existing webpage, an opportunity for visitors and readers to react or voice
out one's opinion on the said page. What started as a single-sentence
commentary has evolved into pages of personal take on just about anything and
everything under the sun. As it continues to move forward, online advertising
has tapped into the blog's potential. Here are 5 reasons why you should use
blogging as an Internet marketing tool.
1.Blogging is simple. The simplest way to get your piece on the net is through
blogging. No skills are necessary... an average adult can read and type, or at
least click a mouse. It's like having a virtual piece of paper and you just
write your ideas, experiences, new products, and hope that the truth behind
your articles comes out and entice your reader to also try your product. If you
have a PC and an Internet connection (who doesn't?) then you can blog and
advertise.
2. Blogging is authentic. In this day and age where advertising saturate our
lives, we question the credibility of promoters' claims. However, in blogs,
real people share their real-life experiences, unscathed by paid advertising.
Reading blogs about first-hand product use is like talking to people about
their first-hand experience. You definitely want to buy a tried and tested
product.
3. Blogging is free. Because blogging is yet to be proven as a mainstream
online advertising media, most sites see it as something to augment current
marketing tools and thus offer it for free. Any opportunity for free webtime is
definitely a bonus especially to businesses that are starting up. Needless to
say, paid blog pages can generate more income for your seriously growing
business.
4. Blogging builds credibility. As you get more and more into writing your
experiences on a particular product or industry, your readers come to realize
that they can depend on your posts for their own information needs. As such,
you become an expert on it; as a consequence, more readers visit your site and
more bloggers link to your blogs. As companies and professional organizations
notice the growth of your readership base, they may soon get in touch with you
for advertising on your blog page, or make you an affiliate, which pays for
every referral generated from your blog site.
5. Blogging builds your market. Unless you are a Hollywood star, chances are,
only your Mom reads your posts. Mom has a lot of friends, so she lets her
friends know how interesting your blog site is. But you need not depend on Mom
to increase your readership base. Look into the following ways to build your
market through blogging:
-By using your e-mail. Today, blogging is overcoming the e-mail's popularity in
quickly and effectively reaching and expanding a market. In this age of speed
and quick access, logging in and downloading e-mail is simply taking longer
than clicking into a blog site. Let them explore your site by using a short
e-mail message as teaser to your blog site. If your e-mail is on an entirely
different subject, use your e-mail signature to give a link to the site.
-By using subscription. An easy way to get your readers e-mail is to give them
an opportunity to subscribe to your blogsite. Keep some exclusive information
for your subscribers to entice readers to subscribe and give their e-mail
address. Just be responsible in using their e-mail address, as the last thing
you want is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey for your readers to
understand their profile and advertising preferences. Ask consumers to give you
feedback on a post, an ad link, or a trial that you shared. In this way, it is
like interviewing your readers without the commitment and intrusion of a
face-to-face interview.
-By joining a blog network -A network of blogs maybe a collection of blog sites
that share the same industry, interest, readership base, payment mode, etc.
Consumers find credibility and convenience in clicking one link to several real
bloggers about a single subject. Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today. As
such, having RSS feeds to your blog is definitely another means of generating
awareness for your readership base. Having a variety of feeds can add interest
to your blog site.
Give your business a boost by effectively using blogging as an Internet
marketing tool.
About the Author
Mohd Rafi Kassim is the owner of HomeShoppingNetwork.biz an online shopping mall
and shopping blog. Visit us at www.homeshoppingnetwork.biz
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