How Owning Your Own Domain Can Generate More Web Income by Cynthia
Minnaar
Owning your own domain gives you so much more freedom on the internet and I
would say it is an absolute necessity to ensure success, as it gives you the
option to make changes to your site as and when you need to.
By having your own domain you are in control of your site and your business and
you will be able to design or make changes to your site so that it stands out
in the crowd, makes your site unique and allows you to do the most important
task of optimizing your site for the search engines so that your site can
appear high up in the search results. You will also be able to project your own
personality into the site.
By optimizing your site for the search engines your site will receive targeted
traffic which is exactly what is required to generate web income. This
basically is also free traffic if you optimize your site yourself and is known
as organic traffic. Taking Google as an example, if you do a search the sites
that appear on the right hand side of the page are Adwords adverts which are
paid adverts. The sites that appear in the main body of the page starting on
the left are free and if you have your own domain you can optimize your site so
that it appears on the first page of Google. It has also been proven that the
first place your eyes look at on a web page is the top left hand part of the
page, so ideally that is where you want to position your site in the search
results.
With your own domain your advertising options will not be limited, as they are
with affiliate urls, as some sites just do not accept them. Also imagine if you
were one of a few thousand affiliates belonging to the same program, you would
all have the same url. If you had your own domain you could still join a few
affiliate programs and then advertise those programs on your own site. Amongst
other things, you could create your own splash pages for different programs,
add a fly-in, a pop-up, contextual adverts or Google Adsense - your options are
not limited.
It makes linking so much easier too, as sometimes to get listed in a high
ranked directory you will be asked to place a link-back on your home page, in
the form of a text link or image. You could also add a reciprocal linking
program to your site. You can so easily place advertising banners on your site,
add articles or other items of interest to attract visitors to your site and
have them stay on your site longer as well as increase your rankings in the
search engines.
Free web tools are a great feature to offer on your site enabling the visitor
to check their Link Popularity or Alexa Rating for example. It also enables you
to add features to your site that encourage your visitors to return. Add a
small piece of script enabling your visitors to bookmark your site. You can
offer freebies such as e-books.
Then of course there is the option of adding video and RSS feeds to your site,
linking it to your blog as well as all the other technical things available.
You would also be able to add your own email autoresponder campaign that
automatically follows-up with your website visitors who subscribe to your
Newsletter. So whenever you want to add new products, re-arrange your site
layout, change the color scheme or anything you want, you can do it all
instantly.
The list of what you could do by having your own domain is limitless, that is
why I feel it gives you total freedom on the internet, increases your internet
marketing options and generates more web income.
About the Author
Cynthia Minnaar works from home online and invites you to visit
www.cyns-home-biz.com for web income generating ideas and opportunities,
articles and marketing tools.
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