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articles -> ecommerce
Article Title Author
Increase sales with eCommerce 2.0 Nowshade Kabir
E-Payment Systems Taimoor Zubair
10 Secrets to Asking for Effective Client Testimonials for Your Website Donna Gunter
Internet Marketing With Free Advertising Donovan Baldwin
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E-Payment Systems   by Taimoor Zubair


INTRODUCTION E-payments can be widely defined as payments that are initiated, processed & received electronically.

The payment transaction can be of three types: B2B B2C C2C

All the models discussed below are types of e-transactions and might allow one, two or all of above transactions.

DIGITAL CREDIT CARD This system works like a conventional credit card but extends the function of traditional credit cards and enables them to be used for online transactions.

The consumer logs on to his e-account which is connected to the e-card server. The digital credit card server verifies consumers, merchants and the consumers' bank for authentication and approves transactions. The verification of consumer is done through a special protocol such as SSL for e-card.

The credit card facility is useful in the sense that it enhances the consumer's current purchasing power. This raises the present standard of living. With no physical movement of cash, this system is also highly secure. Credit cards are highly convenient and are the most common method of payments over the internet. Most credit cards are supported internationally and are useful for payments made in foreign countries. This saves consumers from converting cash into other currencies.

The drawbacks of using credit cards are that there is high risk of fraud involved in credit cards. Anyone gaining access to the card can get it charged. The use of signature adds security to it, yet the risk of misuse is high. Over the internet the risk is higher since the use of signature is no more there. Secondly, since consumers have to pay later, they may be inadvertently forced to over-spend. This may create difficulties in payment later.

PEER-TO-PEER PAYMENT SYSTEM Payment users tend to gravitate towards a model where the payment transaction is conducted directly between the payer and the payee. The payment could be an 'instruction', much like a cheque, or it could be an actual transfer of value. To facilitate the upstream and downstream e-commerce processes that occur before and after the payment transaction, additional information needs to be sent with the payment to advise the payee of the payment's context and how the amount payable was determined (e.g., invoice number, shipping references or payment terms).

The advantage of this system is that the payment is being made directly between the two parties or 'peers' involved. This restricts the number of intermediaries in between. This reduces the payment processing time. Also the low number of intermediaries saves costs for both the parties.

Despite this, the direct connection is subjected to the risk of fraud by either party. The system is ideal for C2C transactions and can be extended in some cases to B2B. However, it has limited or no use for B2C transactions.

STORED-VALUE PAYMENT SYSTEM Stored value cards are a type of transaction where the customers pay before the transaction of goods and services. A card or physical item is given as a representative for the money they have paid. It can be for general products like a debit card or for specific items like a telephone calling card. Stored value cards use magnetic stripe technology to store information about funds that have been prepaid to the card.

There are two main categories of stored value cards in the marketplace: * Prepaid Single-Purpose cards: Example: Gift cards, which can only be used to purchase goods at particular retailers, and prepaid telephone cards, which can only be used to make telephone calls. * Multipurpose 'open-loop' card This can be used to make debit transactions at a wide variety of retail locations, as well as for other purposes, such as receiving direct deposits and withdrawing cash from ATMs. Some multipurpose cards are branded by Visa or MasterCard and can be used wherever those brands are accepted.

The stored value cards are highly useful since the cards consumers can pay at a large number of locations and not only at the payee's designated branches. Also the consumer can obtain the card and charge according to his convenience. Usually the stored value cards are pre-activated, such as telephone cards. This speeds up the processing of transactions. Besides this, a fixed amount stored value card is transferable and can be used as a medium of exchange.

However, with this system there are chances of fraud being carried out by the middle-men involved. This includes forging of original cards and selling expired cards. The cards are usually available for fixed denominations and cannot be used to make payments for any other amount.

ACCUMULATED BALANCE PAYMENT This form of payment where the bill for micropayments is accumulated and paid through different services a person has subscribed to, periodically. An example is mobile transactions. Although mobile commerce and mobile payment seem very attractive and convenient to users, after a few years of research and different projects, their popularity is still far from ubiquitous. First reason is that customers are very cautious about sending confidential data via mobile technology. According Forrester Research, credit card security concerns prevent 52 % of customers from adopting m-commerce via phone and 47 % via PDA.

Another problematic issue is that the value a mobile payment has to be shared among three participants : telecommunication operator, payment provider and bank. It can happen that the bank provides a payment solution. If it is a case, the number of participants is reduced to two. The lack of precise rules describing the role of each of the parties in a particular business model impedes the popularisation of mobile payment systems. However, strong pressure towards so-called anytime, anywhere, with any device solutions increases the chances for success of mobile payment platforms. Therefore, at the time being, we can say that m-commerce and m-payments are at the critical point. If they do not succeed during the next few years, it may experience gradual replacement by other solutions.

The advantages associated with this method are that unlike other mediums of electronic payment, the transaction costs usually do not outweigh the actual costs. This increases the number of transactions that can be carried out. It is also convenient for consumers since they are being billed through their telephone or mobile bills and do not have to pay separately. With accumulated balance payment, the payment involves the services of an already established service provider. As a result the service is only available in limited areas. There is no operator providing this service locally. Secondly the system is only useful for micropayments. Payments for larger amounts require other systems.

ELECTRONIC BILL PRESENTMENT & PAYMENT It is a Business-to-consumer payment model where billings and invoices are presented electronically to consumers and payment of goods and services to company or firm.

The payment mechanisms used by consumers in the EBPP process are essentially the same as those used in traditional: check, ACH, credit card and debit card. Consumers often authorize payments online rather then in paper form

There are two main categories of EBPP used: * Biller-direct model In this model, there is a direct relationship between consumer and the biller. Both interact directly; with the biller using software that manages n sends out notifications and the consumer respond to that through electronic services such as e-mail. * Consolidation/aggregation model The consumer and the biller do not have direct contact and are linked through a third-party. The third party manages billers' invoices and sends an aggregate version to consumers.

Since the billing is being done over email or mobile, this method of delivery has lower costs than those involved in delivery through post office. There are also less chances of delivery failure and with electronic delivery the system becomes more reliable. Electronic delivery and payment processing is much quicker than the traditional method. The prompt delivery gives extra time to consumers and the quick payment processing remunerates the payee in lesser time. With traditional 'paper-based' bill, the usage is limited and no other processing can take place without carrying out data entry again. An electronic bill can be reprocesses into multiple forms easily.

The drawbacks of EBPP are that a computer system or a mobile phone must be possessed by the consumer to receive the electronic bill. With the traditional system there is no such requirement. The electronic delivery cannot be confirmed whereas with the traditional system the customer acknowledges receipt with a signature. Besides this the billed information is subjected to the risk of being misused if illegal access is gained on the consumer's account.

SUITABILITY OF E-PAYMENT SYSTEMS IN THE PAKISTANI BUSINESS ENVIRONMENT The factors that determine suitability of any e-payment method are:

Simple The technological literacy is quite locally. Most people lack training in handling sophisticated devices such as ATMs or Bill Payment Machines. The ideal payment method should be the one that is simple and easy to use. It should require minimum technological training and the process should be simple.

Secure Being a developing country, Pakistan has an overall high crime rate. The chances of fraud in E-payment system are also quite high. The ideal payment system should be secure from the risk of fraud and misusage.

Flexible Payments In some e-payment system the amount that can be paid is either fixed or is limited. The ideal payment system should be flexible enough to allow payments to be made for any amounts.

Low transaction costs Transaction cost is the additional cost involved in the transfer of funds. Due to the high risk involved, the e-payment amount is usually small. In such case an ideal payment system should minimize these costs so that the e-payment method stays useful.


About the Author

I am currently doing my bcs. Also working parttime as an IT Manager


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