Automated Business Systems: Do They Work? by Jesse Boland
I know you have heard the buzz on the Internet about Automated Business Systems
and do they work? My reply is yes and no. Automated Businesses work if you work
them. There has been a lot of talk lately about P.A.S. (Prosperity Automated
System) and if it works? Also you have probably heard about PAS's legal trouble
and I think it is time to set the record straight about automated business, at
least as I see it.
In the home business, MLM, network marketing--whatever you want to call
it--arena there are thousands of Marketers promising you to "get rich using
their Automated Business or System" and guess what "you sign up and EARN
$50,000 next week." Folks, seriously, do you think it works that way? Do you
think there would be a 98% failure rate in home based businesses if all you
ever had to do was spend some of your hard earned money, sit back and watch the
checks roll in. It's preposterous! Why would anyone invest in stocks, bonds, or
real estate anymore? Business will never be that easy, and the professionals
know it takes some time an dedication. You can make huge money in
network/Internet Marketing, but success does not happen overnight.
Many Internet Marketers prey upon the desperate situations of the people who
fall into such "get rich quick" traps. Many of these people find themselves in
bad situations and they need help, but don't know where to turn. I know I fall
into this category, I was recently divorced, broke, unemployed, late on my
mortgage and car payments; desperate for money. I took a high interest loan to
fund my venture (I'll keep the opportunity to myself and that company) and I
crashed and burned. I was new to business and self-employment. I can not, in
all honesty, blame all my failure on the company, but their marketing
strategies fpr a young broke business owner where terrible. In my first month I
spent $1,500 more, borrowed money, on leads that the company told me I needed
to be successful. Long story short, I quit that business after three months and
swore home businesses were a scam. I understood I had not done a good job
marketing my opportunity, but reasonably priced marketing was not what the
company offered, they offered a product upon which they made a profit when I
sold it, and they sold leads (to me) upon which they made a profit too. These
leads cost me upwards of $18 a piece to have delivered to my auto-responder and
from these leads I made a whopping $226 total dollars in three months of full
time effort The entire venture ended up costing me upwards of $5,000 (which I
did not have) and a whole lot of time and effort.
So what was wrong in this scenario?
1. The company misrepresented the opportunity, their marketing plan and the
overall cost of following their "duplicable system."
2. I did not receive training or mentorship that was geared toward my
personality or my business budget.
3. The company expected me to pay for worthless leads at a premium price
without providing marketing training on how to create leads myself.
4. I was not prepared for the financial or emotional investment of going into
business for myself.
Well, for me, times have changed. I realized that that opportunity was not for
me, but that failure had resolved me to finding an opportunity that works for
my personality and my skill level in business. After all, we all start
somewhere and we deserve to be told the truth by the opportunity we are looking
into. Here is what I found about what I wanted from my home based business.
1. I wanted to learn how to market my opportunity without having to pay a
company an extraordinary amount of money to market my business for me or to pay
for leads.
2. I wanted a system that taught me how to market effectively for a reasonable
price. (I now pay $42 or less, per month, for an endless supply of premium,
awesome, leads which are targeted directly to me, my opportunity, and my
personality).
3. I didn't want to feel like a telemarketer: making endless phone calls to
people who avoided me like the plague, didn't return my phone calls, and missed
appointments. All because they believed I was simply trying to sell them
something rather than to help them become successful working from home.
4. A product that was valuable, one that under promised and over delivered (no
hype), and a product that was not readily available, but one that was needed
and desired in the marketplace.
Well after many hours searching I found the concept I was truly looking for: an
Automated Business. I wanted a system that could automate my marketing and
sales cycle. I sought to solve the problem my other business had presented me
with--time consuming prospecting and frustrating selling. I wanted to focus on
the marketing and let others take care of the stuff I didn't like. This is true
leveraging of your time. Now I just had to find a company that could provide me
with what I wanted. Then I found Prosperity Automated System (PAS) and I asked
myself does it work? Well, thank god I didn't join, the company was forced to
close its doors because it promised it's members that they didn't have to do
anything to run their businesses--no marketing, no selling, no prospecting,
just pay your $195 advertising pack fee for your leads and sit back and "get
rich." There was no product.
Then I found what I was looking for a company that automated the marketing and
business process and allowed me to focus on what I like and let me do my own
marketing. I learned the value of marketing the individual rather than the
opportunity. I learned cost effective advertising, traffic generation, Search
Engine Optimization, and many other valuable marketing techniques for running a
completely automated business. Theses are the keys to automating your business'
marketing and sales process. Of course, an automated business still requires
work, however once your system is optimized your business simply requires
maintenance. Nearly any online business can be automated if you know the
process to do it, you simply have to search for the right information and
opportunity to hitch your business.
About the Author
Jesse Boland is a full time marketer and business coach specializing in hitting
the #1 in search engines quickly and gathering hundreds of targeted leads for
his associates. He has automated several businesses and helped others automate
theirs. Jesse is the CEO of http://www.OctopusMarketingGroup.com
and offers free Automated Business Tools at:
http://marketingpredator.veretekk.com
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