One of the fastest and most profitable ways to skyrocket your online sales and
boost your profits is through using Joint Ventures! by Monique
Briand
Joint ventures utilize the powerful marketing concept known as "leverage". This
form of marketing utilizes the existing strong bonded relationships and
goodwill that other companies have already established with people who are your
potential customers.
The main draw of joint ventures is that it truly is a win-win business
proposition. It allows you and your joint venture partner the opportunity to
leverage each other's assets and Subscriptions for the benefit of all parties - you
win, your joint venture partners win, and your customers and subscribers win.
It has extremely low cost and low risk, and is one of the fastest ways of
bringing your product to market by using other people's Subscriptions.
It is a great way to acquire new subscribers and customers with practically no
costs. It allows you to leverage your joint venture partner's traffic, existing
subscribers and customers. You don't have to incur expenses in acquiring new
traffic and you can be pretty certain that the traffic you get from your joint
venture partner is targeted, therefore, likely to be profitable.
Cutting joint venture deals doesn't necessarily need to be confined to only
non-competitors. You can cut deals with your competitors too, and you should!
Find out who is selling to your target market, what products and/or services
they are selling, and who your target market trusts and has a good relationship
with. You will then want to contact them to propose a joint venture deal by
offering them complementary products and/or services. If you are a reputable
company that offers high quality products/services, it should be really easy
for you to find other companies to partner with.
To form a successful joint venture, it is necessary to first be absolutely
clear about one's own goals; second, be clear about the attributes one is
seeking in a partner; and third, when negotiating with potential partners, be
open and prepared to give as well as take.
If you plan on hosting products through joint venture endorsement marketing,
you must build a strong relationship with your audience. Or, if you are the
beneficiary, you must team up with hosts who have a good relationship with
their audience.
The stronger the relationship that the endorser has with his audience, the
greater will be the response. For an endorsement to work most profitably, it
must blend in with the endorser's prior communications with the audience.
Trading links is a joint venture because two websites are hosting the other's
website link, helping to drive traffic to the sites as well as increase search
engine rankings. This particular joint venture technique is being used
frequently on the web today because of the sheer importance of links and their
bearing on search engine results. If you are having problems getting business
then you might consider linking your products and services with another website
that has a similar target market and complementary products. This way you can
share the expense of the website, hosting account, and administrative costs,
and split the difference on products. It's a good way to cut down on overhead
and increase your inventory at the same time.
You can also enter into a list building joint venture with ezine publishers
where all partners promote each other's ezine at the subscription thank you
page. After someone has subscribed to your ezine, you'll redirect them to the
subscription thank you page where you display your joint venture partners'
ezines. In this way, all of you can build your list much faster as all the
partners are leveraging on each other's Subscriptions. You can increase the size of
your opt-in and ultimately your customer list very quickly. It's not uncommon
to add hundreds of new subscribers to your list within minutes of launching
your joint venture.
You can also team up with another website or business in their autoresponder
advertising campaign. Both websites can host these ads for the other website
and as a result, have more coverage and business.
Joint venture with another website to write an e-book that outlines different
services and provides good information for visitors. Ensure that reading the
e-book is actually worthwhile and informative. Then, include advertisements for
both businesses in the e-book and allow the e-book to be downloaded for free
from both websites. This is great advertising and by giving something away for
free you will make your visitors feel more positive about your company.
You might have specialised knowledge with high demand but you lack product
creation skills. You can easily approach someone who's good at creating
products, such as, e-books, tapes and videos, to strike a joint venture deal.
You can provide the specialised knowledge whilst your joint venture partner can
be responsible for creating the products.
You may have a discussion forum. You invite several publishers to participate
at your discussion forum. One of those publishers participates and then
announces your discussion forum to his audience. When he does this, he gets his
audience to go to your discussion board. Not only do the audience members gain
helpful information at the discussion board, but they see the helpful posts of
that publisher whereby their loyalty to that publisher is increased.
Testimonials have been proven to make visitors feel more comfortable and
confident with a product or company. You can create a joint venture to help
another website with their testimonials and have them do the same thing for
you.
Free information/resource endorsements are the easiest to get on the internet.
By creating an online infrastructure that supplies helpful information,
publishers, who are obligated to supply helpful information to their audience,
will feature some aspect of your infrastructure. This aspect is usually
something that supplies helpful information, like a discussion board, ezine,
helpful website, article, or what have you.
When writing product endorsement letters or scripts, you must focus on how you
can make the endorsement appear as editorial rather than sales copy. This is
harder to do in a product endorsement than a free resource endorsement. That's
why you need to make a special offer to the endorser's audience.
The secret to executing successful joint venture endorsements is to have the
endorser convey to his audience that he is genuinely trying to help them reach
the end result they desire, through his endorsement... he's not trying to sell
them something... he's trying to help them.
You should come up with reason to explain to the audience why they are
receiving the endorsement. You can use reasons like these:
"My friend just released a new product... and after trying it out, I
immediately contacted him to see if he could make a special offer to you, my
customer. And here's what he said..." "After reading this information and
trying the product, I couldn't help but passing this on to you..."
"One of my long-time mentors contacted me the other day... After talking with
him for a while, I convinced him to..."
"I was looking for a Valentine's Day gift for my customers, and here's what I
found..."
"I can't help sharing this with you... This is brand-new, and I wanted to let
you know before every body else finds out..."
"My friend told me about this... I couldn't believe it at first, but when I
tried it out - it worked! Now, let me tell you about it..."
If done correctly, joint ventures can literally explode your online sales and
profits in short order.
Wishing you every success,
Monique Briand
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About the Author
Master Infopreneur, currently seeking joint ventures.
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