How To Generate Solid Web Profits Through the Blog Revolution by
Ross Storey
Contact Ross Storey with any
feedback.
Here's Some More Great Blogging Subscriptions
Blogs were originally only meant to be 'Web Logs', or personal journals for
members of on-line communities to stay in touch, sort of like 'underground news
media'. But, it didn't take long for net-repreneurs (internet entrepreneurs) to
catch on to their popularity and to find ways to use them to make money. The
human mind is infinitely creative and nothing really stays the same.
This awesome entrepreneurial spirit transmogrified Blogs into what they are
today: very powerful marketing weapons that have almost made some other forms
of advertising, redundant. It never ceases to surprise me how ingenious people
are when it comes to finding new ways to generate cash flow, particularly in
web marketing - what a power-house!! It leaves real-world business for dead (in
my opinion).
Traditional safelists are becoming somewhat threadbare. Isn't it amazing how
quickly business changes on the 'Net, and isn't it weird how safelist people
'spin their wheels' by posting, posting, posting, when most messages go to
'junk' in-boxes to be automatically deleted. You can send out a whole lot of
messages with safelists, but only a tiny percentage are likely to be actually
read by a real person. Maybe that's why email traffic is threatening to choke
the Internet. Because of this, many canny web business people have now shifted
to Blogs as their main tool for promotion. Many others, like me - who continue
to believe that safelists have a role (when properly used) -have made Blogs a
valuable extra facility in their marketing toolboxl.
Blogs have become so popular because they are so very user-friendly for
advertising. They are practical, easy to set up and very convenient to use.
Keeping content up to date is very easy for webmasters who otherwise would have
to spend hours uploading and downloading files. Be warned, however, that
setting up a 'Free' Blog, will mean you will have a lot of other people's ads
on it (There's no such thing as a 'free lunch'). It's always worth paying
because, yes, you get what you pay for.
Anyway, There are probably five key methods (and a whole lot more) you can use
to ensure that Blogs pump up your web profits. 1. BLOGS ARE MAGNETS FOR SEARCH
ENGINES: Go on, get on to Google and, whatever topic you search, you'll
inevitably see that the search engines have thrown up a number of Blogs in the
top ten results. This is because Blogs are constantly showing fresh, new and
key word friendly content just like your web pages should; that's a Blog's very
reason for being. Imagine the value to you of having your own Blog pop in the
top end of search results. The ubiquitous search engines clamor to highlight
fresh, appropriate content - they love it. Constantly re-newed and freshened
Blogs leave stale, ageing (and rarely updated) web sites for dead.
2. BLOGS LOVE TO LINK TO EACH OTHER: Yes, Blogs love to stick together,
creating networking 'heaven'. Just one link on your Blog could see visitors
drop in from all over the place. Wow - visitors queueing to click your links;
how powerful is that for an advertising and traffic generating system. Awesome.
3. YOUR CUSTOMERS WILL APPRECIATE REGULARLY HEARING FROM YOU. You see, Blogs
today have this great 'comment' facility which means your people - your
customers - can ask you questions and give you valuable feedback almost
immediately. This is almost like a 'chat' system, and is quicker than email.
Forget about having to manipulate your source codes, Blogs make this
unnecessary. Blogs have an amazing comment system that allows your customers to
immediately post feedbacks and queries. And that's what service on the net is
all about today - quick responses, dependable advice and getting what you want,
when you want. Now. And Blogs can do it.
4. PUMP UP YOUR ADSENSE PROFITS: If you're into Pay Per Click marketing, well
Blogs are ideal for you. Then can stimulate even more regular traffic than your
basic garden variety web site. Google AdSense, god bless 'em, even lets Blog
owners show as many as three appropriate ads, and these must relate to your
theme and content, on their Blog pages. It's Blogging marvelous!! Here's the
key reason why your Blog should have a 'niche', a specific theme, a targeted
audience. Take time to give some thought to this when you set up a Blog. What
about AdSense? The more visitors - and they're likely only dropping in because
of what you specifically offer - who click on your Blog's Adsense ads, the more
income you can earn.
5. BLOGS ARE A DREAM FOR AFFILIATE MARKETERs: Like me, I just bet you are
enrolled in more affiliate programs than you can count. The problem is how to
continue to promote all of them. ANSWER - You can easily use Blog 'reviews'.
Simply design each Blog entry around the particular affiliate program you want
to focus on that day. Extol the virtues of the program, product, service or
what-ever, give good advice about the PROs and the CONs (this objectivity
impresses the hell out of potential buyers who are usually pleased with
honesty) and include your affiliate link, almost as an after-thought. This is
not hard-sell territory. This is the 'soft-sell' Most 21st century people run a
mile from 'hard sellers' but they will take time to listen if they believe you
are giving good, solid, valuable advice. Providing such good, valuable info
encourages your people to come back for more. Hey, you don't even need to
create an individual page for every affiliate program because Blogging makes
this unnecessary. What a time saver!! Whew. Blogs do get me a bit excited. And
these tips are only the tip of the iceberg. I am sure you can be creative in
the marketing use of your Blogs because they have enormous potential. Just
check out the exponential growth of Blogs today and you'll see what I mean. If
you want fresh Blog ideas, all you have to do is cruise through a few of them.
Check out what the pros are doing and, do the same. Remember, imitation is the
ultimate form of flattery.
Don't let anyone try to tell you that the bottom is falling out of web
marketing. The awesome growth and popularity of Blogs shows that they could not
be more wrong.
Happy Blogging!!
About the Author
Ross Storey is an experienced public relations and marketing consultant.br>
superblogpack.bonza.biz - Become a Super Blogger blog.bonza.biz - Blog Biz for
Beginners
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