CREATING AN EFFECTIVE SQUEEZE PAGE FOR BUILDING YOUR OPT-IN LIST by
Mark Flavin
Traffic is the lifeblood of every online business.
But this is a raw statement. What would you do with traffic alone? Surely, you
would not realize any profit if your marketing campaign is merely focused on
generating visitors for your website, right? There must be some additional
steps other than the marketing strategies being taught left and right. There
must be some ways to actually convert those visitors into real, actual sales.
The technique that most online businessmen utilize is a squeeze page. A squeeze
page is a complete page of your website that attempts to create interests in
your visitors to transform them into paying customers. Basically, a squeeze
page has three components:
1. A sales page where you could make your readers realize some needs that they
may not know of, as well as introduce your product and the benefits they could
derive from them.
2. A capture system which would allow you to get your visitors' email addresses
so that you can offer them some packages in the future. Not all of your
visitors would decide to make a purchase, after all, and it is imperative that
you do not lose them because of this. Capturing their contact details for
follow-ups would help secure for your business a pool of possible customers in
the coming months.
3. A payment button to direct your visitors to a payment processing system in
the event that they would decide to make a purchase.
These three components are all compiled in one single squeeze page, hence the
name. By "squeezing" all these ingredients into one page, you'd make things
easier and more convenient for your visitors. They won't have to navigate
through complicated menu systems. All that they need, and all that you want
them to know, can be found in one page.
But a squeeze page has taken a new, more effective meaning because of the
innovative strategy that quite a number of Internet marketers have started to
employ. Today, a squeeze page refers to a two page setup. The first page would
contain useful information about the subject of your business. At the end of
such a page is a sign-up option, with a reminder that if the reader would want
more information about the said subject, he could simply type in his email
address and he will be updated regularly. Upon sign-up, the reader would be led
to a new page that would contain the bulk of the sales page. This would provide
a humungous boost to your signup rate!
The trick is in creating a sales page that would be able to convert a lot of
people into successful sales. This primarily lies on how effective your sales
page is. Your sales page is the engine of your squeeze page. Not only will this
component have the most lines of text, it would also provide a great bulk of
the content for your said squeeze page. The words you will use therein, and how
you would formulate your sales copy, are essential in convincing your readers
to make a purchase.
But building your mailing list is also an important goal of your squeeze page.
Your introductory page should be engaging enough to arouse interest from your
readers, and though most of the time, such interest won't be enough to compel
them into buying what you have to offer, it might be sufficient enough to
compel them to leave their email addresses so that you can contact them in the
future, with new offers they might want to own.
But how exactly would you be able to do this? How exactly could you format your
squeeze page to effectively build your mailing list?
Here are some suggestions:
* Personalize your squeeze page. Admittedly, this would be difficult to do
manually, and though you could tinker with your web page's source code to
automate this task, it is not really a task for people with little to no
programming skills. Personalizing your squeeze page according to the
information your visitors would provide is an effective technique to use.
People respond more when they are referred to by their given names. You might
want to avail of read-made programs that would generate personalized squeeze
pages for you.
* Keep things simple, clean and organized. A cluttered squeeze page would just
be too inconvenient for your visitors. They might leave such a page as quickly
as they would arrive. Follow the outline below instead:
a) your headline b) your introductory content c) your signup box d) a
redirecting script that would bring your reader to the next page e) your sales
page f) payment option
Try not to jumble each section with the rest. Your squeeze page must give the
impression of order and ease of use.
* Use your squeeze page as your website's landing page, that is, the first page
that your visitors would see upon visiting your website.
Squeeze pages have been hailed as one of the most revolutionary methods in
Internet marketing. A lot of people can't be wrong, so it would serve you well
if you'd decide to test drive this tactic.
About the Author
Mark Flavin Is An Expert In Search Engine Optimization & Traffic Generation
Techniques. Discover His Secrets For Free At:
http://conquering-the-search-engines.com/seoelite1.html
|
