How to Build Spam-Free Email Campaigns by Bill Platt
In the current Internet market, many people are confused as to how they can use
email to build their online businesses, while consumers are fighting off the
evils of spam email. As a result, we are tackling this most important issue
today.
The ideal way to use email to develop your business is by creating a double
opt-in list on either YahooGroups, Topica.com, SmartGroups.com or
FreeLists.org.
I have dozens of these lists in existence myself. Basically each opt-in list
provides a specific talking point or advertising point that people are
interested in. (Examples: I have a dozen lists for free-reprint articles, 2
lists for ezine ad swaps, 2 small lists talking about online business, one for
computer help. I also have a couple for advertising ezines to the public. I
have tried safe-lists but the hosting companies keep deleting those.)
Additionally, I have at times past had up to 5 ezines, but right now only one.
Each of the five ezines were on various topics --- including computer software,
online marketing and general entertainment --- and all were double opt-in.
Each of the hosting companies allow you to place an ad in each mailing
delivered to your group. With YahooGroups, you can only place one ad at the
bottom of the email. With Topica, you can place your ads top and bottom. I
cannot tell you much about FreeLists.org since I just learned about them this
past weekend.
The trick to any opt-in list is providing something based on a niche interest.
Provided your list delivers something of value to the subscribers, the people
will sign up to receive them.
With the ezine, you would try to provide some type of valuable information of
interest to your target market. By consistently providing valuable information
to your readers, you will be building the relationships with people who will
likely buy from you in the future.
Let me say one thing here. Do not let an ezine distract you from your real
purpose. Any ezine you develop is a tool to help you grow your business. Don't
fall into the common trap of starting an ezine to promote your business and
then thinking later that your ezine is your business.
There are in fact several large mailing companies out there with clean, double
opt-in mailing lists for ads, but I must emphasize care when selecting one of
these companies. If the mailing company cannot promise that their list is
double opt-in, leave them be. Be sure to also get references and check those
references. There are a lot of scammers out there sending spam to millions of
harvested addresses and then trying to convince you that their mailings are
safe. Buyer beware.
Double opt-in means that I as a subscriber request the mailing then I receive a
verification email from the mailing list telling me that I must follow certain
steps to verify my intentions to subscribe. Double opt-in is literally a method
of getting someone to agree twice to receive future email.
Single opt-in lists can be and are often abused by their owners or the
public-at-large. So avoid single opt-in lists at all costs. Even the appearance
of Unsolicited Commercial Email (UCE/Spam) can be deadly for your business.
Ezine advertising is a great method of building business, but this too is very
risky depending on your type of business. Knowing where to place your ads is
always the greatest challenge. Some ezines are great and some are dogs. Some
are expensive and some are inexpensive. Determining the strength of your ad
copy is tantamount to your success before spending a single dime on advertising
in ezines.
There are ezines offering free ads, but they are not worth much to your
advertising bottom line. Most of these ezines don't have a solid buyers base to
them at all. Rather, they are mostly comprised of sellers who were searching
for the freebie advertisements. Just the same, you can use these to test your
ads before taking your money to the paid ezines. This is just one of hundreds
of ways to test your ads before purchasing expensive ad space.
Other ways to test your ads is to place them in classified ad websites, in
safe-lists, in general advertising or niche mailing lists. You could run them
in low-cost ezines. You can also set them up as independent doorway pages which
are submitted to search engines.
There are also FFA pages that can be used for testing, but I generally
recommend against FFA pages because the return is so very, vary low by the
nature of how FFA pages are operated and used. In my mind, FFA pages simply are
not worth the time or money that you invest in them.
Sites like http://SubmitAds.net permit you
to place your ads in their directory and then send your message to people who
will place their advertisements through your replicated SubmitAds website. If
you were adventurous, SubmitAds actually sports a nice pay program to enable
you to send email to everyone in their network at the intervals you decide. You
may even earn a few additional dollars by participating in their program.
No matter what approach you take to place and test your advertising and ad
copy, you should be running some type of tracking to determine the
effectiveness of your advertising in circulation. Without some method of
tracking being employed, your test results are based only upon guess work. In
the real world of business, guess work just does not cut it. You need to know
precisely what is working for you and what is not working for you.
There is no better way to determine what works and what does not than to employ
some type of ad tracking software. There are a few companies employing such
services, each with their own advantages and disadvantages, and each with very
different pricing structures.
Shop around and see which ad tracking software is best for you and then use it
to make a realistic determination as to what is working and what is not. Test
your ads and your advertising mediums and track the results produced by each.
And when the day is done, move forward with what has proven successful and then
discard the rest.
About the Author
Bill Platt is co-owner of PathTrax.com. By providing their users the ability to
measure and track results connected to a specific ad or advertising media,
PathTrax is helping small businesses expand the profits in their bottom line.
PathTrax delivers flexible tracking URL's to track Who, Where, When, How Many?
All for only pennies per day. http://PathTrax.com/x.pl/BP121,14
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