How to Grow Your email list using Doorway pages by James Saunders
How to Grow Your email list using Doorway pages
The lifeblood of any Internet marketer is their list. If you have an opt in
email list then you are sitting on piles of cash, if you properly use your list
then your earning potential is very high.
As many people ask "How do I build a list faster?" the following points
describes how you can do that using Doorway Pages, Squeeze pages and Popups for
building your email list.
This kind of technique that I will describe is an advance one and requires you
to use a domain name, a seperate hosting account and a Doorway software as for
example the Traffic Booster Pro from TrafficBoosterPro dot com.
Those are needed so that a competitor will not report you to search engines for
using Doorway pages in your site. Unfortunately there are many people out there
that try to get in your positions that would do anything to get you out of
their way. The technique to get a Domain and hosting just for your Doorway
pages is called "Shadow Domains". Those domains are created to rank high and if
they get banned it would cost you only ten bucks to get a new domain and
continue your marketing on the new domain name. Try only not to link those
domains to you Main Domain.
"Shadow domains" and "mini sites" are almost the same technique in the SEO
language. The purpose of this article is not to explain what are those
techniques so I will not analyse it here.
Why you should use a Doorway Software for building an email list, you might
ask? The answer might surprise you but it's a technique that works and is
pretty legitimate. It's not creating stand alone or doorway pages with
practically no content, overly optimized with keywords and a link back to the
homepage. Doorway pages work but only if you know how to do it well. And this
article will talk a bit about this topic as well.
Imagine you come up with several keyword phrases that generate a few monthly
searches, you now can build several pages. So each page targeting a specific
keyword phrase is worth traffic and not any type of traffic but it will be
targeted.
So if you have one page which brings you only 1 visitor per day and you have 50
pages, you can easily receive 50 visitors per day for free. Now what about if
you have a thousand of those pages? You see the potential now.
First you need to gather keywords and Keyword phrases. The strategy is to
search for overlooked keyword phrases which are not too competitive and create
effective doorway pages related to these keyword phrases. These pages can be
promoting a product for instance.
You need to be extremely careful with keyword research so that you don't miss
excellent opportunities or aim so broadly that you target phrases that will
never rank well. Here are some strategies to guide you along the way:
1. Start with core words. A core set of keywords - even if too broad - can
stimulate creative thinking.
2. Look at the industry. Examine industry trade group web sites and related
newsletters to find potential keywords.
3. Study competitors. Some companies make a bigger deal of competitors'
keywords than they should, but it's still a useful strategy. Invariably, a
competitor will be using a strong keyword or phrase you don't want to miss.
Often, however, they load their web sites with single keywords that aren't
appropriate. If Internet users are seeking cookware, their search terms
shouldn't be laundry-based words. Yet we came across that very example. Be
careful which words you use.
4. Be specific - add other words to your primary phrases. If you sell toys, try
plastic toys or toys import. Or, how about toys import companies? Words like
services, companies, products, accessories, and many others can really pay off.
Ok, everyone wants to rank #1 for terms like "toys" and "sports." It would take
more time and budget than you may have to land such terms (through META
updates, content adjustments and links).
5. Visit Wordtracker. It's a great tool even if it only collects a sampling of
actual searches (more than 300 million). You'll get a good sense of how
frequently someone may search. The URL is: wordtracker dot com
6. Study your log files. Web analytics is a great tool if you want to see how
your visitors are searching. Study the results and you will come up with a
revised set of keywords.
The Doorway Pages should not be overly optimized with keywords but they must
have some optimized content which is readable by your visitors and friendly for
the search engines as well. The RSS can play a Big part on this role cause it
could keep those pages fresh for ever and the search engines will keep visiting
over and over again for new content. Think of a pool of 1000 different RSS
Feeds that will load on each page at a 2-3 set of RSS feeds at a time and
randomize their text at each refresh. That makes the page's content unique.
Now when a visitor search for the keywords that you have optimized for and get
in to one of your pages you can get them to sign in you Newsletter, e-zine, or
mailing list using DHTML popups that can load in each doorway page or you can
send your visitor in a Squeeze page and get them to sign up or you can promise
and give them a free bonus to download after they sign up. And they will do
cause after all it's free and if it's related to their search they will
definitely want to get it. But what is a Squeeze page or a popup? Read below to
find out.
Squeeze Page A squeeze page is a pre-sales letter page where you capture a
person's email address before they move on to view your sales letter. This is
reportedly very effective and you can also personalise the sales letter with
their name or other details from the squeeze page. There is a software that can
create Squeeze pages named Squeeze page generator and you can find by searching
at burgainhunter dot net
Pop Up Pop up windows, particularly unique and different windows, can be very
effective at persuading people to sign up for your newsletter. These can either
pop up as the visitor enters your site, or when they leave, reminding them to
sign up for more information. The most popular Popups lately are the DHTML Pop
ups cause the pop up blockers can not block these kind of pop ups as they are
part of the page and not new windows.
Sign up bonuses Offer your visitors a bonus if they sign up for your newsletter,
e.g. "20% off XYZ for readers" or a number of e-books or reports that will be
of interest to them. You may give them a discount Coupon an ebook with articles
about their interest or Subscriptions and links to information that will save them
time.
About the Author
James Saunders is the owner of
TrafficBoosterPro, the SEO software which makes Unique Content pages
Quickly and Easily! Software that bring massive Traffic from RSS Feeds in
AutoPilot, now in it's 2nd revision at http://TrafficBoosterPro.com
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