How to market your website with free publicity! by Steve Terjeson
Ask them and they will come. Share the wealth. Spread the word.
Press releases and well written informative articles are a cheap and easy way
to get public awareness of your site and promotions. Not all submission sites
charge to send out your PR, although most have some sort of limitation to them
unless you pay for features. This article should show you how to get around
having to pay anything for some great online visibility!
Are you quaking in your boots about having to write something from scratch? It
is not as challenging as you may think, and you don't always need a
professional copywriter to do all the work for you! The main goal to writing a
publication is to provide valuable information. It may be something as simple
as how to properly wash you hands. That may not sound like much, but to a
company that sells soap or paper towels that bit of information could end up
making them a lot of money!
Step #1
- Think of something relevant to you or your company to write about!
As I mentioned above, it doesn't have to be something major like a public stock
offering notice. Something simple, easy to understand and relevant to you is
all you need. Somewhere in the world there is someone who wants to know what
you have to share.
Going back to the example of an article explaining how to wash your hands
correctly, there are any number of people or groups that could find this
information valuable. Hospitals, dentist offices, supermarkets, Microsoft, you
never know! And neither will they unless you tell them.
Step #2
- I have to write now???
Soon, but before you have to get into your creative mode there are some tips
that might make things easier. From experience, looking at a blank piece of
paper can be scary. It is easy to get lost in the blankness of how to fill the
white void.
Solution
: Make yourself a template and break the page up!
Not only will a template help you start writing easier, it will help you
organize your thoughts, form a well structured document, AND have it ready for
all those online submissions later on! Here is a sample template you can use
while getting ready to create a document. Notice how the headings are put in
brackets to help distinguish the sections.
[DATE]
[TITLE]
[SUMMARY]
[BODY]
[RESOURCES/LINKS]
[AUTHOR]
Step #3
- Great! You have something on that blank page now right? Now you are wondering
what to put in each of those sections. Let's go through them briefly.
[DATE
] - This should be self explanatory. This is more for records keeping than
anything. Maybe you write a great article and want to share it more than once,
but you want to give it a month or two before resubmitting it. Now you know
when it was first published.
[TITLE
] - The title may be the first and last step of your creativity. Many times a
title that was started with changed dramatically by the end. Still it is a good
place to start. Give your article something to go on.
[SUMMARY
] - Tell the people what you are going to tell them, briefly. Hit the high
points of what you are going to say. This section can either help focus your
ideas, or you can come back to it after you are finished writing the bulk of
your text.
[BODY
] - Here is where your true genius shines through! This part of the writing I
can't give you too many tips on. The content really depends on you and what you
want to say.
Some general tips: Be thorough. Be concise. Be intriguing. Write information
you want your audience to read and remember. Stylistics: For online reading if
you can keep your paragraphs to no more than 4-5 lines long it is easier to
read. Remember to spellcheck!
[RESOURCES/LINKS
] - Feel free to back up your information with supporting data! Your
website/blog being the #1 prime location to link to. Other supporting Subscriptions
that will provide your readers with valuable information are also good. You may
have a great new idea, but help your credibility with supporting data.
[AUTHOR
] - Who are you? Where are you from? What do you do? Who do you work for? Why
should someone listen to what you say? How can someone contact you? Provide
your information here.
Step #4
- Almost done! Now you have your article prepared. What do you do with it?
First of all I would suggest having someone proof-read it. Spellcheck doesn't
always catch wrong words. Now it's ready for publication! Below is a long list
of sites where you can submit articles and press releases for free. I am not
supporting one over another as there are many popular to professional news
agency sites listed.
You will most likely have to create a user account on each before they will
allow you to publish your work. Be careful as most free submission sites will
try to get you to pay for certain features. Feel free to use any features you
like, they can really add to your visibility, but they can add up ($$$) quickly
and are not always needed.
What should you expect to get out of all this work? Getting your name and
information out to the public should be worth enough, but there are other
perks. Search engines love linkbacks from quality sources. How much more
quality can you provide than using yourself as a source publishing around the
world? It can be a huge boost to any search engine optimization plan. If you
can get people talking about you, good or bad, it's all publicity.
Hopefully this article has helped you in some small way. If it has then it was
worth the effort of writing it!
Good luck and go get that free publicity!
[RESOURCES
]
[Press Release Submission Sites]
PR Free [http://www.prfree.com/]
SBWire [http://www.sbwire.com]
Press Zoom [http://www.presszoom.com/]
Press Base [http://www.press-base.com/]
Express Press Release Distribution [http://www.express-press-release.com/]
Press World [http://www.press-world.com/]
Open PR [http://www.openpr.com/]
Free Press Release [http://www.free-press-release.com/]
Free News Release [http://www.free-news-release.com/]
I Newswire [http://www.i-newswire.com/]
Newswire Today [http://www.newswiretoday.com/]
PR.com [http://www.pr.com]
[Article Submission Sites]
EzinePlug [http://www.ezineplug.com/]
iSnare [http://www.isnare.com/]
ArticleBlast [http://www.articleblast.com/]
Ezine Articles [http://www.ezinearticles.com/]
GO Articles [http://www.goarticles.com/]
About the Author
Steve Terjeson is an Online Marketing Specialist with over 10 years programming
and web experience. As a search engine optimization expert, he has managed
hundreds of web sites in high performance search engine rankings and has set up
marketing campaigns with exceptional results.
Steve Terjeson
Online Marketing Specialist
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