Increase Adsense Traffic by Utilizing Seven Forgotten Marketing
Channels by Nicole Miller
If you want to maximize your Adsense revenue, you've got to offer more than
just articles. Make no mistake - article marketing is a good idea. It's a
darned good idea - an almost flawless idea. But like any other website, your
Adsense website needs to utilize additional marketing channels that continue to
stream traffic towards your website. There are literally hundreds of ways to do
that, but the easiest way (and equally as affective as article marketing) is
through freeware distribution.
Freeware distribution is a marketing strategy used by software developers since
the dawn of the net. In fact, the sole purpose of freeware (software that is
free to use and share with others at no cost) is to broaden awareness of the
*other* products and/or services for sale. Sometimes these other products
and/or services are listed in a freeware product's help file or archived
documentation files ("file_id.diz", "readme.txt", etc.), but most important for
the Adsense website owner - these products and/or services are listed on a
freeware product's website.
When a user downloads a freeware program - presumably yours - that user places
himself or herself in a unique sales position for you in two very important
ways:
(a) the user is encouraged to revisit your Adsense website for support,
updates, fixes, patches, or for more information about other software you offer
(b) the user shares the program with others who are then also encouraged to
visit your Adsense website
Through the use of a very simple freeware product, users are constantly
encouraged not only to revisit your Adsense website, but to bring even more
visitors at the same time! The key to succeeding with Adsense is to bring
floods of traffic to your website, and as long as every page on your website
(including pages for software support, updates, fixes, patches, or for more
information) features Adsense ads, you've accomplished over half the battle.
Let's talk about the other half.
Article marketing affords us the opportunity to catch search engine queries but
it's important - no - it's imperative that you acknowledge one more avenue of
traffic. Essentially, search engines are directories - but so are (1) freeware
library websites, (2) shareware library websites, (3) Compuserve file
libraries, (4) AOL file libraries, (5) Usenet binary news groups, (6) bulletin
boards (bbs's - yes, they're still around!), and (7) ftp sites too! That's
seven unique directories of marketing channels people use everyday to download
and use freeware! With your very own freeware, you can reach beyond search
engines and distribute your program(s) through these channels to increase your
exposure by at least 500+ times. That because there are that many websites that
will:
a. list your freeware b. point to your website and c. index your freeware
description page in the major search engines like Yahoo, MSN, and Google d.
encourage others to list your freeware on their websites (at this point, the
marketing channel just continues on and on and on.)
As you can see, your free software allows you to take advantage of some of the
most widely used marketing channels already in existence. Search engines are
important - but they're really only *part* of the larger scope. Perhaps you
didn't think that these other marketing channels were a viable choice because
you didn't have anything to distribute through them. Without your own freeware
product - you were right. Now think of the potential you have with your own
freeware.
Don't have your own software program? Not a problem. Not a programmer? Not a
problem. You don't need to learn alien code to distribute your very own
freeware. Instead, you can simply brand existing software with your logo - with
links to your website - and with any other information that you think your
visitors will need to visit your Adsense website. Or you can hire someone to
write original software for you. If you're familiar with outsourcing, then you
know that having your very own freeware written for you is a simple matter of
hitting a website like rentacoder.com and posting a bid request. Within 24
hours, you'll have at least 11 programmers to choose from.
Is the focus of your website a major concern? It could be. But a lot of
freeware is applicable for any website! For example, you could offer your very
own:
- address book - alarm and reminder - bookmark manager - calculator - calendar
- clipboard management tool - diary - encryption tool - html editor - phone
dialer - quiz - task manager - and more - you're only limited by your
imagination!
If you want to get a little specific, then you could certainly tailor your
freeware to focus on the main idea of your Adsense website. For example, if you
run an aerobics cardio Adsense website, then you could offer an exercise diary
as freeware. If you run a photography Adsense website, then you could offer an
image viewer as freeware. Whatever you decided to offer, the most important
function of your software is to bring concurrent traffic to your Adsense
website, and freeware will do that for you.
To be successful in this advertising medium, you want to make sure that your
freeware features your logo and includes plenty of documentation that not only
explains how to use the software, but also points to your Adsense website. Your
documentation should include things like:
- your contact info - the software's history of development - a catalog of
other products available on your Adsense website - a disclaimer - a
distribution policy that encourages free sharing - frequently asked questions -
how to obtain the latest versions of this product - installation instructions -
a freeware license policy - system requirements - support policy (how you
intend to support use of the software) - troubleshooting - uninstall
instructions
Although that may seem like a lot of information to provide, you must remember
that extensive documentation indicates your seriousness, dedication, support,
and professional appearance. You're also reminded that each piece of
documentation that you provide provides the space and opportunity you need to
promote your Adsense website.
About the Author
About The Author: Nicole Miller is a Top Rentacoder Certified Expert. For
additional info, visit http://members.aol.com/documaker.
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