12 Biggest Mistakes in Network Marketing by Kelly Araneda
Myron Golden has made a name for himself in the arena of Network Marketing
training in recent years. And while he claims to have more heart than talent,
his straight forward, no-nonsense approach to MLM is sure to have you taking a
closer look at how you can improve your network marketing.
Myron assures MLMers that avoiding these top 12 mistakes will allow your income
to explode! So here we go:
Mistake #1: Elevating the Prospect above Yourself
When speaking to a prospect, the natural tendency is to "honor" the prospect by
giving them one-upmanship. This manifests when you say things like, "I know
you're busy so thank you SO SO much for taking time to talk to me. I hope you
like what I'm going to tell you." Your neediness is obvious from the get-go.
Needy people are a big turn off no matter what kind of relationship you're in.
How to overcome this problem? Keep this catchy phrase in mind, "Some will, some
won't and someone is waiting. NEXT!" This will help you keep perspective. The
person you're talking to right now might not get in. That's ok. Someone else
will! So make your prospect qualify for your valuable business time and let
them know that YOU are investing in THEM.
Mistake #2: Trying to Convince rather than Attract
When you convince someone you talk them into doing something they may not want
to do. "I know you'd be good at this," is a common line that convincers use. If
you're prospect can't see the vision of what you're offering then they no
longer qualify for your business time. You are looking for people who are
looking for you. So be a leader, not a needer.
Mistake #3: Talking Too Much
Have you ever noticed that the more you talk, the less people want to hear? And
conversely, the less you say, the more curious people are about what you might
say next. Don't try to explain the WHOLE shebang on the first encounter. Take
control of the conversation without exhausting your prospect with information
overload.
Mistake #4: Making it sound Soooooo Easy
Really, do you want lazy people on your team who think that all they have to do
is order some product and let you do the rest for them? Probably not. You want
people who will step out of their comfort zone to do something hard so that
they can achieve and be more than they currently are. Don't exaggerate your
company, your up line, your product, your compensation plan or anything else.
Making your prospect think that they won't have to work is both inaccurate and
counter productive.
Mistake #5: Trying to Keep your Prospect Comfortable
Your prospect got to where they are by staying comfortable. You want to make
them Uncomfortable in the short term so that they can later be comfortable in
the long term. When someone tells you they don't have the money or the time to
get started, simply ask them, "How much longer do you want that to be your
story, Sam?" Let them think about an answer before you continue. Remind them
that there has to be a time in the future when the amount of money you are
talking about isn't a lot of money for them. When a down line member fails to
keep a commitment, hit a target, or make an event you must remind them of their
"why" (their original reason for getting into the business) and hold them
accountable to that goal. Status quo gets us nowhere.
Mistake #6: Not Using Up Line Support
It really doesn't matter how good you are or how many people you've already
sponsored. You do what you do to set an example for your prospect and down
line. Remember, what ever you do to get your prospect enrolled will be the
example they follow in their own future prospecting. You want your future down
line to use you as a resource. That means you must use your own up line when
contacting prospects so they can see how it is done right from the start.
Mistake #7: Complaining to your Down Line.
If you have a complaint about do NOT discuss it with your down line or your
cross line. ONLY take your concerns upwards, never downwards.
Mistake #8: Telling without Asking
This really is about discovering a person's "why", or their reason for
considering an income opportunity in the first place. What concerns, goals,
problems, dreams do they have? Then show them how your opportunity can help
them reach their goals and solve their problems. Ask questions and the prospect
will tell you everything you need to know to get them involved. Never start off
by explaining your product or company.
Mistake #9: Edifying your prospect rather than your Up line.
When you introduce a prospect to your up line on the phone, make sure you do
not go on and on about how wonderful Cousin Tim is. You need to build up your
up line in the eyes of your prospect, not the other way around. Introduce your
up line as a dynamic team leader with considerable accomplishments, valuable
knowledge and skills. Then invite Cousin Tim to simply be quite and listen.
Mistake #10: Interrupting your Up Line during a Call
If you called your Up Line to talk to our prospect, then please let them do the
talking. If your Up Line decides it is best to use some uncomfortable silence
during the call, resist the urge to jump in with, "Oh, you forgot to tell them
about _____." You may find that your up line will simply hang up and let you
finish the call since you seem so competent without his or her help.
Mistake #11: Looking for Needers instead of Leaders
Remember this: You can't "save" or "fix" anyone by sharing your business with
them, no matter how badly you may want to. You aren't looking for people who
"need" your vitamins or "need" your compensation plan or your leadership. You
are looking for people who are willing to be coached and become leaders
themselves.
Mistake #12: Not Promoting Events Enough
Myron attests that the single best use of your time is to promote team events
and get people there. People need to hear about your opportunity 7 different
times, 7 different ways, from 7 different people. That's what they get at
events. Eventually you'll be having your own events and training your down line
to do the same.
Myron Golden shares these 12 biggest mistakes with us from a traditional,
offline MLM perspective. However, if you are an online Network Marketer like
myself, you'll find that some of his advice does not jive with your style of
business. That's okay! It's great to learn and adapt what others are doing to
meet your personal preferences. However, if you'd like some more updated and
relevant information that is extremely useful to ONLINE network marketers,
you'll definitely want to check out www.notjustclicks.com
About the Author
Anyone in any company can use this generic recruiting system to produce endless
leads and sponsor more reps faster and easier than they ever thought possible.
http://www.notjustclicks.com
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