Lead Capture Pages - How Can You Promote Them? by Carl Sorensen
So you've got your lead capture page all built and squared away and are ready
to start generating your own company specific MLM leads.
Where do you start to advertise and how?
Well let me put it to you this way... As a network marketer you should be very
familiar with the phrase "Multiple Streams Of Income" am I right? As a home
based business person it's important to develop multiple streams of income so
that when one stream dries up you'll have another to fall back on. The same
applies to MLM lead generation but instead of multiple streams of income we
want to create multiple streams of traffic to our lead capture page. The more
traffic you have the more leads you will be able to generate.
So where do you find traffic and how do you know if it's going to be any good?
First let's talk about some of the traffic scams to avoid.
#1. Guaranteed Visitors - This is usually garbage traffic and not worth your
investment. Guaranteed visitors are usually delivered to you in the form of
popups or popunder advertising. With the web browsers we have today and their
built in popup blockers these ads are rarely seen by most web surfers. This is
probably one of the biggest pitfalls to avoid when spending money to market
online. It will deliver very little response.
#2. SEO Optimization - Search Engine Optimization is an excellent source of
quality traffic. The only problem is that there are so many snake oil salesman
out there trying to sell SEO services that the market has become incredibly
diluted not to mention competitive. Lead capture pages provide little more then
self promotional content and are extremely difficult to rank in search engines.
This is coming from someone who holds several #1 positions for keywords in
Google so I am not new to the game. I've seen plenty of Network Marketers get
taken by some of these shady firms.
#3. Email Blasts - This is yet another pitfall you'll want to avoid. There are
literally thousands of companies offering email blasts to marketers. They will
usually offer to mail your ad to a specified number of opportunity seekers. The
major problem you'll encounter is SPAM complaints. It doesn't take very many of
these for a company to terminate your distributorship. You don't like receiving
junk mail so what makes you think others do? There are better ways to market
then email blasting.
Side Note: If a company contacts you because they have found one of your online
advertisements and they are pitching their own campaigns back to you how well
do you think their marketing works if they have to chase clients?
Now let's talk about some of the traffic methods you should consider for your
lead generation campaign.
#1. Pay-Per-Click Marketing - With this type of advertising you can bid on a
particular keyword and your advertisement will display in the search results
whenever somebody searches for your keyword. When a visitor clicks on your ad
it will cost you money (you'll set the amount of your bid). This type of
marketing is extremely targeted as you are dealing with search traffic.
Pay-Per-Click marketing is very attractive to marketers promoting some of the
direct sales opportunities that pay large commissions of $1000 or more as the
ROI can be very high. If you had to spend $300 in pay-per-click to make a $1000
sale I would do that all day long. People are catching on though and the market
is getting competitive. Expect to pay upwards of $1.00 per click to be on some
of the more desirable keywords. When promoting on PPC search engines having top
notch lead capture pages targeted to your keywords is a must if you want the
absolute maximum response.
Some great PPC Networks are Google Adwords, Overture/Yahoo Search Marketing,
BidClix, Miva & Enhance. There are several others but the aforementioned is
where I would start my research.
#2. Newspaper/Magazine Advertising - This is a form of tried and true
advertising perfect for the purpose of lead generation. Print ad's have been
around for decades and were being used even before the Internet if you can
believe it! In this day and age to many home business entrepreneurs get caught
up in all of the hype surrounding the Internet they often leave some of the
best advertising honey holes untouched. I would find it extremely hard to
believe if your county, city or town did not have one or several smaller local
publications put out by various groups in the community. These are excellent
sources of advertising. They are inexpensive, you can reach a wide spectrum of
readers and they are going to be local to the area you advertise in. A small
simple ad in the paper directing potential prospects to your lead capture page
is all that is needed.
Think with a little creativity as well and don't be afraid to think outside of
the box when it comes to newspaper advertising. Everybody who tries it goes
straight for the obvious and wants to run their ad in the "business
opportunities" section. Don't get me wrong it's a great place but here is an
example of thinking outside the box when it comes to classifieds.
Let's say you are promoting a higher ticket direct sales product. The
commission per sale is $1000+ in your pocket... Who do you think reading the
paper would be interested in putting $1000+ in their pocket too?
I could be wrong but I would say anybody looking for a home may want to earn a
little extra money or what about someone looking to buy an expensive car they
could probably use some extra cash. Most importantly we are advertising to
people that have money! If they are looking at $500,000 homes and luxury cars
they obviously have a bit of cash in the bank and could be excellent candidates
for your business.
How can you reach them with a classified ad?
Well if you wanted to write a classified ad that would reach someone looking
for a home and possibly interest them in your opportunity you could place your
ad in the real estate section of the paper. Your ad could say.
Need Extra Cash For A Down Payment? Simple, very lucrative business
opportunity. Earn the money to buy your dream home! www.website.com
You're not going to get a 1000 leads or anything from a small, lower
circulation ad like this but you will generate of leads and break some fresh
ground in your business. Consistency is key when you are using print
advertising and once you start to see a return it's time to start spending more
and finding fresh sources. There are so many smaller local publications you can
advertise in that there should never be a problem sourcing any. Keep your eyes
open as you travel about your town. Some good places to find these publications
are local newsstands, restaurants, airports, rec centers, sports groups and
local organizations.
#3. Article Writing And Syndication. - One of the questions I am honestly asked
almost every single day is "Carl, How do I get my lead capture page to the #1
spot in Google, Yahoo or any major search engine?" The answer is always the
same. You Can't! Lead capture pages are just simple one page websites and in
the search engines eyes, provide very little valuable content. Getting one's
lead capture page actually naturally ranked in the search engines is going to
be an extremely tough go and I won't get into it with this article.
But what if I told you there was a way for you to get anyone of the top 10
spots in Google or Yahoo for a keyword directly related to your business within
one week. That's right I said One Week. Would you be interested in that? Write
an article about your business or products and submit to the major article and
content directories. Webmasters are constantly looking for fresh new content
they can put up on their websites for visitors to view. If they decide to
publish your work you will get to link back to your lead capture page from your
authors box in the article.
By submitting your articles to some of the major content directories you'll
also be able to see your articles possibly picked up by the big search engines
within one week. In fact I've submitted articles that were picked up on the
first page of Google for their keywords within just a few days. It can work
great for you in the short term if you write a really good article that is
picked up by hundreds or thousands of sites. Personally I think article writing
is something that should be looked at as a long-term strategy. If you just
wrote 1 article a week about your business or products you would have 52 in a
year. That can equate to major leverage in the search engines and 1 article a
week is being extremely lazy.
#4. Write A Press Release - Did your company create something revolutionary or
newsworthy. Let the world know by writing a press release or even having one
written for you about the event, product or discovery. Press releases when done
correctly can be an excellent source of traffic for a lead generation campaign.
Personally I wouldn't try writing one myself I would go to the professionals at
prweb.com or somewhere similar and have one or two written for you. Press
releases also have a knack for getting picked up and syndicated in the search
engines. It's another great marketing strategy to definitely look into.
Generating your own leads doesn't have to be a chore. It's a fun process and
extremely exciting when you start to see an advertising campaign delivering
fresh leads to your inbox daily. Hopefully this article helped to shed a little
more light on the topic.
Carl Sorensen
About the Author
Carl Sorensen is the owner of http://www.ezleadcapture.com
He provides a complete suite of MLM lead generation tools including lead
capture pages and autoresponders to home based business people around the
world.
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