MLM Training - Afraid of Talking to Prospects? Get Over It FAST With These Four
Simple Tactics by Tim Sales
It's very difficult to achieve real MLM success if you are afraid of talking to
people about your business. Use these four guidelines to achieve confidence
when talking with prospects. They've worked for thousands in my own MLM
business. I know they'll work for you too.
Why do you have a "chicken list?" Because you fear you don't communicate easily
or well.
A "chicken list" is a list of prospects that you're scared of calling. Often
people think they will call their "chicken list" after they get successful.
But, they need these people in their MLM business to create the success.
This is a "Catch 22."
The phrase "Catch 22" is from a novel by Joseph Heller, written in 1961, where
a pilot who was afraid to fight in World War II feigned insanity. But the
doctor he was feigning insanity to said that if he were truly insane then he
wouldn't mind endangering his life by going into the war.
On the other hand, if he were sane, then he would be capable of following
orders to fight the war. Thus the phrase "catch 22" came to mean, "a situation
that trips one up no matter which way one turns."
So, you need the people on your chicken list to create the success that you
feel you need in order to contact your chicken list. How do you get around this
catch-22?
Typically, your fear is based on you feeling the people on the list are somehow
above yourself because of their status. But if you were to examine this more
closely you would discover that it's not that the people on your chicken list
are any better than you, it's that you don't have confidence in your ability to
communicate easily.
If you knew you could communicate easily and effectively without making any
mistakes, you could...and would...call anyone without hesitation. You would
have confidence. You would have certainty. And there's NOTHING more rewarding
than having that feeling.
Communicate means: a. To convey information about; make known. b. To reveal
clearly.
Easily means: a. Free from worry, anxiety, trouble, or pain. b. Requiring or
exhibiting little effort.
The reason I bring this up is that there is a group of characteristics an MLM
business professional must have in order to truly have success in speaking with
prospects. I call these characteristics the 10 Communication Qualities.
Once you're fully knowledgeable about these qualities and have the proper and
correct MLM training to learn them, you will be amazed at how much smoother
conversations will go with your prospects. The fifth communication quality on
my list is to" "Communicate easily - no tension, strain, fakeness, sounding
rehearsed, stuttering or hesitating." Let's take up each one of these issues:
Tension & Strain: (The usage definition for tension and strain were very
similar so they are combined here.)
a. To be subjected to great stress. b. A great or excessive pressure, demand,
or stress on one's body, mind, or Subscriptions.
Tension and strain (while communicating) are stress that is created by the
mental activity of feeling unprepared or that you will sound "stupid" to
others. If you've ever been asked to suddenly speak in public you know what
this mental activity feels like.
It creates a very uncomfortable feeling. It's a feeling of "being on the spot"
and not knowing what to say. It is often the reason someone's voice "squeaks
and quivers" while talking. Tension and strain communicates uncertainty to the
prospect or "new to the subject" and unprofessional.
The solution to tension and strain is familiarizing yourself with all
situations that can come up on a call when talking to prospects. Be familiar
with all situations that come up regarding your MLM business opportunity and
also the products you sell.
Also know what you're going to ask the prospect to do - invite for product or
invite for business, send to a website or get on a conference call, etc. If you
are very clear about what you're going to do and say, you will greatly reduce
tension and strain.
Fakeness: a. To represent falsely; pretend to. b. To fabricate.
People sound fake when they use a lot of fluff words like, awesome, incredible,
unbelievable, fabulous, wonderful, special, state-of-the-art, etc. These types
of adjectives demonstrate a clear bias on your part. I'm not suggesting you be
a boring communicator - by all means, be excited. But you don't have to use
fluff or puff words to describe your excitement as they normally indicate a
cover-up of real content.
Sounding rehearsed: a. One that is not authentic or genuine.
Rehearsing what you're going to say is NOT WRONG. However, if you talk with a
prospect before you've rehearsed enough - you will sound rehearsed; which IS
UNPROFESSIONAL. If you've received a phone call from a telemarketer and you
could tell he was reading from a script, it probably didn't sound very genuine
and as soon as you detected that he was reading from a script you wanted off
the phone. That's what you want to avoid causing your prospect to feel about
you.
Stuttering and hesitating: a. If you hesitate, you do not speak or act for a
short time, usually because you are uncertain, embarrassed, or worried about
what you are going to say or do.
Stuttering and hesitating loops us back to the first issue I discussed above
which is Tension and Strain. See, it is the fear of saying or doing something
the prospect won't agree with that causes us to hesitate and stutter. So the
solution for stuttering and hesitating is similar to the solution for tension
and strain - be very familiar with all the situations that can come up on your
invite call.
I don't know if you've realized the simplicity of this yet, but your willingness
to talk to your "chicken list" or lack thereof is based on your ability to
communicate easily. And to communicate easily, you need to become familiar with
all aspects of your MLM business and company.
About the Author
Tim Sales helps network marketers gain the confidence and skills to be an MLM
success. Learn how to become a true network marketing professional and sign up
for his free MLM training newsletter and listen to free training at
www.brilliantexchange.com
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