How to Successfully Promote Your Websites RSS Feeds by Carl Hoffman
If you cannot get anyone to subscribe to your content delivered through a RSS
feed then it is not going to be very successful. So once you have an RSS feed
for your website it is very important that you focus on promoting this feed to
your site visitors.
However, the act of promoting can be a bit difficult since many of the internet
users today still are not one hundred percent sure what RSS feeds are. Follow
the following steps if you want to have success bringing visitors to your site
through an RSS feed.
Typically you will use the orange XML or RSS buttons to promote your RSS feed
and visitors can also subscribe to it directly from the RSS reader. Since most
do not know what RSS is, clicking on the button link can be confusing for them.
After clicking on the button the individual is faced with lines of XML code
that they need to copy and paste to their RSS reader, but this can be difficult
for those who do not know what this is. Therefore, to avoid losing site
visitors because they view an RSS feed as a waste of their time, you should
create an RSS presentation page.
On this page you should explain exactly what an RSS feed is and how your
visitors can benefit from this. Then you should give them instructions on how
they can subscribe and install the RSS feed so that they will not become
confused later on in the process.
Then right below this information you can place the links to all your RSS
feeds. Then you simply have to promote the RSS presentation page to your
visitors rather than the feed itself and you will soon find an increase in
subscribers and visitors.
As with a subscription box for an e-zine, the placement of an RSS feed is
important. If your visitors do not see the link they will not be able to
subscribe to the feed. You need to motivate individuals to go to the link
otherwise they will just ignore it.
Make sure you place and promote your RSS presentation page on a prominent
location of your site. If you have several RSS feeds then you might want to
consider promoting them next to the topics they cover. This way you will get
individuals who are already interested in the information you have to give
them.
Whenever you send out an email message of an issue of your e-zine then you
should be sure to promote any RSS feed you have. Do not just tell your visitors
to subscribe, provide them with a reason to subscribe and tell them what
important information they can learn by subscribing to your RSS feed and not
someone elses.
(c) Carl Hoffman
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