How to write compelling autoresponder messages to increase sales. by
Chad Cook
An autoresponder can send emails but the essence is that those emails get read
and acted upon by the recipients. There is less benefit to a business if emails
that get sent at the cost of bandwidth, just get deleted because they fail to
convey the essential information the receiver needs.
We take a look at the factors that will create a conducive atmosphere for a
message in an autoresponder email to be read. I mean the kind of stuff that
will make an Eskimo order air conditioners.
-Sequence Let the entire text of the autoresponder email flow like a story. Be
sequential. For example, start talking about difficulties people face before
you suggest a solution. If you are marketing twin-blade razors for example, you
will have to talk about the ineffectiveness of single blade razors first before
you talk about the effectiveness of twin models. This way, you are presenting
the issue logically to the reader and before he gets to your main message, he
understands the limitation of a certain situation and the need to improve it.
-Killer headline According to research, every web visitor takes 5 seconds to
decide whether a material is of value to him. Normally, the headline tells it
all. If you are unable to attract a reader through your headline in an
autoresponder, it will be difficult or almost impossible to convince him later
in the body. The headline should be compelling enough for the reader to want to
read on. If you are selling lawn mowers to an affluent neighborhood, you may
have it wrong if you wrote
Buy cheap lawn mowers and make great savings
The affluent does not need to save. It is the middle and lower class that needs
savings most. Top class neighborhoods are rich. It is not cost- effectiveness
they want. They want something luxurious, durable or exquisite.
The following headline can serve your business better:
Triple-power, dual-purpose, exquisite, sleek mowers for the busy executive.
-Make the message personal People don't want to be treated generally or as part
of a group. They want individual attention. People will buy products if they
are convinced that it had been purposely made for them. They will also
effective read your autoresponder message if it is addressed to them
personally. It is therefore important to use the second person singular (You)
in all cases to emphasis individuality. Who will be happy or convinced to read
a message on a personal product that has been addressed to thousands of people?
In this regard. it is advisable to use an autoresponder that has advanced
features to incorporate peoples names and other non-sensitive personal details
in their messages such as the type featured at
http://www.aceresponse.com/
-Introduce the message well In the opening, tell the reader what the
autoresponder mail is about and why he is receiving it. Many people forget they
ever subscribed to an offer. If you do not make this point, the letter may be
treated as spam and discarded. So at this point, it is essential that you
introduce the subject. If it is a product, begin creating interest about the
features, advantages compared to others, etc. Never mention price here because
a product must sell for what its worth. If the reader has not formed an opinion
about the real value of the product, how do you expect him to be in the mood to
pay for it?
Move the reader to action After all the convincing, you need the reader to take
action on your autoresponder email. At the end of the message, help the reader
to buy the product or request for the service. At this point you may talk about
the price, the security of the website and other relevant points. The essence
is that you are making it easy for him to make a purchase.
An autoresponder can boost your sale with the appropriate message. If you craft
the message well, sales will never stop coming in. We have given you the basics
of every auto autoresponder message. Remember, good messages need to go with a
good autoresponder for this we recommend http://www.aceresponse.com/
About the Author
Chad Cook has been doing email marketing since 2000. You can learn more about
his autoresponder Tips & Tricks at:
http://www.aceresponse.com/AutoResponder_Tips.pdf
For more of Chad's Internet marketing tips, tools, news, articles, and
Subscriptions, visit: http://www.aceresponse.com/
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