Getting Started With Adsense by Mark Dale
A very important element in the rapid adoption of AdSense is that it has been
very easy for publishers to get the ads on their site as quickly as possible.
Integrating AdSense in your website takes only a few minutes, and you can be on
your way with one or more nicely integrated AdSense ads.
The first thing you need to do is navigate to
http://www.google.com/adsense and either apply or log in with your
existing account and password. What follows is a page presenting the Google
AdSense Terms and Conditions which you must agree to in order to proceed.
You are presented with a report page which you can use to get a detailed status
on how your AdSense advertising is doing. This allows you to improve your
site's contents and layout to maximize your AdSense earnings.
On the top of your page you also have link to the setup section where you can
generate the code that will need to be pasted on your website in order to have
AdSense banners on your page.
You can use AdSense for text (the said ads), using a search box or with
referrals. Your choice among these options depends on how users will navigate
your site.
Finally, there is a "My Account" tab which allows you to set up details
concerning your account, payment and tax information.
To add a text ad on your site, go back to the "AdSense Setup" tab and click the
"AdSense for content" link. Make sure you have cookies enabled in your browser.
You can make a choice between ad units and link units. The former contain text
and or images concerning a certain site for each unit, most with a detailed
description, the latter only contain links to certain types.
Of course, it's a bit hard to know which type you should use so you should
probably experiment with both for a while before you decide.
You can also view an example of how the unit will look to the right of your
page. However, you may only use three ad units and one link unit on any given
page. This is believed to be a step which Google takes for quality control.
The next step is to choose your add format and colors. You can basically select
any color palette you choose with Google offering some of its own if you don't
have the time or skill to create one. You can constantly view how the palette
will look through the aid of an example. The one that works best in terms of
appearance and revenues will vary with the look, feel and content of a website.
However, your ad formats are limited to a choice of eleven formats. There's an
"Ad Formats" link which takes you to a page that lets you see all even of these
in action so you can decide best which one suits your site. Sometimes the most
intrusive, doesn't work best however again, this can vary from website to
website.
After you finish with customization, you can click "Continue" from the bottom of
the page.
You are now presented with a section entitled "AdSense for Content". You can
click anywhere in the text and that shows the JavaScript required to get
AdSense running. This will automatically select the text in the box.
You can then copy it and paste it into your pages directly. If you use dynamic
pages, you should paste this code within your template so as to ensure that it
gets displayed on any page of your website. Some advertisers choose not to
display Adsense on every page, and this is understandable. An example of this
is a company that has adsense, may also have terms and condition which would
inevitably provide legal Subscriptions which would probably be deemed
inappropriate.
What is then left for you to do is get content on your page (provided you didn't
have any already). Google AdSense crawlers will soon visit your site, making
sure that the ads displayed are relevant to your site's content.
And you're all done. For a simple page this should indeed be a matter of a few
minutes, which is precisely what makes AdSense the choice for so many. Although
it is quick, its mass appeal also makes it the best. Through being the most
popular, advertisers and publishers alike see Adsense and Adwords as their
natural first choice.
About the Author
Mark Dale is the developer and editor of the
Web Review Center, a free web site dedicated to helping you build a
successful on-line business. This is part 3 of 3 of my Beginner's Guide to
Google Adsense.
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