What You Don't Know About Affiliate Marketing is Costing You a
Fortune by Jeff Diehl, M.A.
The majority of affiliates are frustrated in their attempt to make any real
money online. You've no doubt heard that the affiliate route is the easiest way
to get started... AND it is! But, you haven't been told the whole truth. AND
it's not your fault.
Affiliate marketing is relatively painless and involves little or no cost
because...
You don't need a product of your own You don't need to build a complicated
website You have no shipping or inventory costs You don't handle credit cards
or refunds
Then you're told all you have to do is promote your affiliate link and refer
people to a merchant site. You are rewarded by getting a percentage of the
profits. TRUE...
But, promoting your affiliate link is only the begining!
What you need to understand is that the critical element for long-term success
is to build an opt-in list of prospects. Yes, prospects, they are not customers
yet! It is these "potential buyers" that you must form a relationship with over
time and who will purchase the products you recommend. They will come to trust
your recommendations as you routinely follow up with your personal experience
with those products.
Avoid the mistake that 95% of affiliates make... assume people will buy from
you.
First, people do not give up their hard earned cash easily or the first time
they see a product. Do you buy the first new car you see? Probably not unless
you're in despirate need. Online buying is no different.
Second, people rarely make a major purchase from someone they don't know or
trust. You are merely one of millions of affiliates trying to convince them
that your product will fullfill their needs.
The #1 mistake you can make is to send your prospects directly to a merchant's
website. Ponder this: You purchase advertising or spend countless hours
generating traffic from your promotional efforts and you send those prospects
straight to a merchant's site. You have just lost them forever if they don't
buy!
If they do buy, you just got lucky with a commission. But you're still flushing
a lot of potential cash down the toilet!
That is precisely why you need to get people to opt-in to YOUR list first.
You'll be able to recommend products and follow up with multiple offers days,
weeks and even months later. You'll actually enjoy the lifetime value of
turning prospects into YOUR customers!
If you do not build your list, you cannot build your business... you're only
building someone else's!
The key to affiliate success is to...
Drive traffic to your lead capture page Convince those prospects to opt-in to
your list Follow up through email campaigns PREsell your prospects with quality
content and personal recommendations
The long term profit potential of your business relies on repeat sales from
some of the same satisfied customers. Any successful off-line business already
knows this... Wal Mart, Walgreens, Trader Joes. Your online business is no
different!
Maximizing your promotional efforts in this way will pay huge dividends for
years to come.Visit http://www.needsuccess.com
for your Free Report on how to effortlessly create your own automated marketing
strategy.
About the Author
Jeff Dieh is a retired Clinical psychologist now assisting new affiliates build
a successful online business. Discover how you can effortlessly build your own
automated money machine. Visit: http://www.needsuccess.com
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