Five Easy Steps to Maximize Your Sales Conversion and Squeeze Every Last Penny
from Your Visitors! by Jason and Skye Mangrum
There are countless ways to optimize your web site.
The problem is, most marketers are still focused on "optimizing" their site for
the search engines... but not for sales.
What good is a top-ten listing for "internet marketing" if 400 visitors come to
your web site from the search engines and buy nothing?
Sure, you can build your list. But again, if you're thinking "I must optimize
my site to get a higher listing" instead of putting your highest priority into
squeezing the most possible money from each visitor that arrives to your
site... you're wasting your effort.
Even in the case of a list-building name squeeze landing page, you need to put
your focus on "optimizing" your page to get the most amount of visitors
possible to sign up and get on your list!
Here are five excellent techniques you can deploy right now to begin maximizing
your conversions for more and better visitors, leads and sales:
1. Make your visitors feel like they're dealing with a professional - And no,
this doesn't mean your site has to look like the next Amazon.com... in fact,
the more simple, clean and straightforward your site looks and feels, the
better your visitor feels. Your site is most often the only impression your
visitor gets of you... If your site looks ugly, badly formatted and
unprofessional... guess how your visitor feels about you? No fancy graphics are
needed. Just keep it clean and clear.
2. Your sales copy will make or break your visitors' buying decision. Get
creative. Some people talk better than they write, and others write better than
they talk... so try both. Use a timeless writing method called "freewriting" to
get over the creativity-killer known as "Writer's Block." Open a blank document
or get out a piece of paper and start writing the first thing that comes to
mind... even if it's "I don't know what to write. I still don't know what to
write... it's coming soon, but not yet... coming... I'm thinking of...
something... ahh... here it comes!"
Believe it. You will absolutely begin writing something and whether or not it
makes sense at first - keep writing.
Understand this. Writing is a two-step process. Most people fail to grasp this
concept and then give up because they "can't write."
The two parts of writing are:
A) The Creative Step B) The Editorial Step
Don't overlook this point. It can transform you into a copywriting virtuoso
almost overnight if you can get this concept.
Step one, the Creative Step is when you freewrite. Don't use the backspace key,
no matter how bad your judgmental mind wants you to. Just keep writing. Nothing
has to be spelled right... nothing has to be in order. Just write and know
you're in the creative process.
Step two, is the Editorial Step. In this step, you go back over the content
you've just written and you move paragraphs and sentences around to flow
better... you use spell-check or a dictionary to get everything spelled
correctly and in an acceptable format... this is why you never hit the
backspace key while in Step One - because you save it for the second step! Do
this and your writing skills will soar.
Another "trick" is to call your best friend on the phone and sell your offer to
him or her. Record the call and have it transcribed.
You'll have the best parts of your copy already written!
Now, go find the last web site you bought from.
Something in that copy made you want whatever they were selling.
And you bought it.
But why?... Study this and you'll learn the art of compelling people to take
action using words alone. This is about the most powerful skill you can ever
possess, as it literally gives you the ability to create money from thin-air
whenever you want, and wherever you so choose.
Master copywriter Brian Keith-Voiles once mentioned his "secret weapon"
technique for writing truly killer copy on demand... Find a master copywriter's
work, take a pen and piece of paper and literally write the entire copy from
start to finish on that paper. There's something that happens kinetically when
you do this and you actually begin to feel what the writer was feeling and
thinking when he wrote the copy!
Once you're done, you will feel like you've just been through a 13-week
intensive course on copywriting mastery... guaranteed.
3. Offer "early-bird" bonuses and special gifts for those who take action
before everyone else - You'd be surprised how much faster a product sells when
early-bird bonuses are introduced into the equation. Take a few products with
Resell Rights or Private Label Rights, write up a single paragraph of
compelling copy for them, put a dollar value on them and label them Early-Bird
Bonuses...
Offer them to your first xx number of fast-acting customers. After xx have been
sold, keep the copy but insert a "SOLD OUT" or "EARLY-BIRD BONUS IS NOW
REMOVED!" on the page to let your visitors know you mean business. They'll take
you seriously from that point onward. Buyers love this and you can scope them
out quickly just by using this invaluable selling technique.
4. Split-test every action you want to increase - Actions mean number of
click-thrus, number of visitors, number of sign ups, number of sales... any
"action" you want your visitor to take can easily be increased and if you're
patient, can go as high as you want.
The average online web site sales conversion is just under 1%. That's less than
one out of every 100 visitors buy the product... yikes.
When I write copy, I never get less than 5%-10% sales conversion right out of
the box. It's a skill that took me six years to master, and about 24 hours to
learn the right way to do it. It's psychology on paper... salesmanship in
print... it's persuasion with words alone.
Regardless of what your skill is to write killer copy, you can always make it
ten times better if you want. It just takes a little patience and some
split-testing software. For the sake of being clear, I'll give you a simple
example...
Did you know Google Adwords has an automatic built in split-testing feature?
It's true. Instead of writing just one ad, write two.
Google's software automatically rotates both ads evenly and sends the same
amount of visitors to each. This is a GREAT way to split-test your classified
and Top Sponsor ads to see which gets the best response before you go out and
place ads in ezines and newspapers!
5. Here's a powerful conversion technique to increase sales... limit them. This
may sound crazy at first, but you get several advantages you wouldn't normally
have by using this technique...
For instance, you're selling a digital info-product for $67... think of
something you'd like to buy with the money you're about to make from this
promotion... say, it's a brand new HD enabled big-screen TV. The cost is
$1,594. Instead of selling your info-product directly, you sell access to it
from a password-protected members area. This could be as simple as a hidden web
page on your site.
You do the math and figure you need 24 sales at $67 per sale to buy the TV
outright... so, you limit "access" to the info-product and make it available
for the first 25 members only. This creates high demand through scarcity. If
you give a good reason for limiting access (i.e. because you're doing this
promotion for that big-screen TV) it'll skyrocket your conversion because
you're giving a reason "why."
This satisfies the customer and quiets the mind's critical nature... "why is he
selling access to only 25 members?"... because you want a TV!
The greatest thing about limiting access is that you can "re-open" the doors
for another promotion anytime you want something else. Your prospects who
didn't buy before see you're serious, and you'll get even more sales the next
time around...
These conversion techniques are powerful ways to squeeze the maximum amount of
money from every visitor you get to your web site. It's never about quantity,
it's about the quality of each visitor you have now.
About the Author
Jason Mangrum is a list building expert with over 50,000 responsive members,
trained in the art of Hypnotic Writing and known as one of the top marketers in
the world. He strongly recommends this
web site which achieves an astounding 86% SALES conversion!
|
