From Webmaster to Newsmaster: A New Generation of Content
Development by Kim Roach
If you have been tuned into the internet marketing world lately, then you have
certainly heard about a new site called IMNewswatch. Within 9 days from
launching their website, they reached the number one spot on Alexa's top
"Movers & Shakers".
If you haven't seen it already, IMNewsWatch allows you to stay informed on all
of the important internet marketing news without having to sift through a
multitude of web sites and forums. This concept is known as NewsMastering and
is increasing in popularity in today's world of information overload. The
internet brings us instant information. Unfortunately, much of it is
unfiltered. This problem has created an enormous opportunity for web masters to
become news masters in their field.
First, let me give you a little bit of background on NewsMastering:
The RSS NewsMaster has become a new professional role online. They filter and
aggregate the most popular and important news stories within a particular
industry, delivering to you the very best content they find so that you don't
have to waste your time searching.
As an end-user, we are able to quickly and efficiently acquire critical
information and respond to key events quickly.
A NewsMaster filters through mountains of information to bring you the golden
nuggets of knowledge that you seek.
In each and every niche, people are seeking the most important events and
content within that particular topic. Because of this, becoming a NewsMaster is
an incredible new publishing opportunity.
Benefits of Becoming a Professional NewsMaster:
As a NewsMaster, you become a news authority. You filter down content to
provide your visitors with the very best information in your field. Because of
this, you can quickly become the essential resource within your particular
niche.
If your site fills a need within the marketplace, you could very easily be
re-syndicated on a number of sites.
You become more credible, increase your visibility, and attract more attention.
You also increase your search engine visibility. By continually producing a
stream of quality information, the search engines will quickly take notice of
your web site. Because these news sites are constantly feeding the search
engines new information, the search engine spiders frequent these sites very
often. They are literally one of the hotttest buffets online for the search
bots.
As a newsmaster, you can quickly build your brand. Newsmastering introduces you
as an expert in your field because you are bringing people the very best
information on a specific topic. If you want to become a recognized authority
in your industry, becoming a NewsMaster is one of the quickest ways to gain
your desired credibility.
Looking for new media relations? By becoming the ultimate source for news in a
particular topic, you could very quickly start to form a number of online
contacts. This network of relationships is extremely powerful.
Characteristics of a NewsMaster:
You must become the #1 content source in your industry requires an advanced set
of skills.
To do this, you must have an in-depth knowledge of your topic, be an expert at
using search tools, and master of RSS and a number of other online tools.
How to Get Started:
This article will not go into the technical details of newsmastering, but I
would like to share with you the number one tool you need to get started.
MySyndicaat is the first newsmastering engine with one of the most complete
tool sets to allow you to quickly move into the position of a NewsMaster.
This tool allows you to:
1. Aggreate multiple rss feeds into one new unique master feed.
2. Combine, mix, and organize a multiple number of RSS feeds, search results
and HTML content in order to produce effective news masters.
3. Apply filters to any individual aggregate feed in order to zone in on
quality information.
4. Generate multiple output formats including RSS and HTML.
5. Create a powerful alert system that can monitor any combined feed for unique
keywords.
6. Publish Your Choice of News and Content in the form of RSS and HTML.
Although this is a powerful tool to help you filter information, you should
always be the final filter of information that you publish. Nothing is more
powerful than the human eye.
If you want to take your content to the next level, you can add additional
information to news items, plug in your own comments and opinion, track the
latest forum topics, and stay up-to-date with live events.
To achieve this level of authority, you must do some of your own research. Not
all information is available in a feed.
Monetizing Your Feed:
Becoming a NewsMaster holds many benefits, including monetary incentives. Here
are some ways that you can capitalize on your newsmastering abilities:
- Include contextual advertising in your feed and on your website. - Charge a
low subscription rate to access premium feeds. - Place product reviews on your
website. - Incorporate RSSAds - Allow other companies to sponsor your feeds. -
Create custom news feeds for third parties. (Once you learn the skills required
to be a NewsMaster, you hold some extremely valuable assets. Why not offer this
as a service to others?)
Want to become the go-to source in your particular niche? If you're looking to
turn your website into a definitive thought leader and the best information
source for news and development in your industry, then NewsMastering is
definitely the way to go.
About the Author
Kim Roach is the Hip Marketing gal at
http://www.unleashthetraffic.com/traffic.html,
where you can find out how to drive tons of targeted traffic to your web site
for free.
