Tracking Your Website Search Engine Ranking by John Abate
The following article presents the very latest information on Search Engine. If
you have a particular interest in Search Engine, then this informative article
is required reading.
Since search engines are the first stop for people on the Internet looking for
goods or services, the position your website appears in search results is an
important factor. If your URL shows up far down the results list, the chances
of the consumer never finding you increase incrementally. Once you achieve a
high search engine position, it is essential that you make sure you maintain
the high ranking you have worked so hard to achieve.
This means you must come up with a strategy to monitor your search engines
positions. This strategy is crucial to the success of any marketing campaign.
Think of your search engine positions as your online portfolio. Would you let
your stock portfolio be ruled by chance and market fluctuations, or would you
keep close tabs on your stocks so you could buy and sell when the time is
right? This is the way you must consider your search engines positions.
Be aware that at first, after you have launched your search engine campaign and
done all the right things to increase your rankings, you will most likely see a
continual upward climb. What you need to be on the lookout for is the moment
that upward climb reaches a plateau. When this happens, your search engine
position campaign moves into stage two, the monitoring and protecting stage.
In stage two, do not be concerned about the short-term fluctuations in your
positions. These are similar to the subtle rising and falling of stocks in a
portfolio. Short-term movement is an integral part of the whole process. It's
the long-term changes that you must watch for and prepare to act on
immediately.
Analyzing the long-term trends of search engines positions is imperative. The
way in which search engines rank websites may change at the drop of hat. If you
are unaware of these changes - many of which are subtle yet can be deadly to
your ranking - your position may drop to the bottom of the list before you can
get your bearings. To prevent this kind of precipitous drop, you must create a
system to monitor your positions on a monthly basis. Devise a chart to keep
tabs on your top ranking positions or your top pages, and make sure to watch
"the market" closely.
Each search engine uses a formula to compute website rankings. When a search
engine changes this formula in any way, it may raise or lower your ranking.
Some search engines use a number of different formulas, rotating them so that a
formula doesn't become overused or outdated. Depending on which formula is
being applied, your search engine position may suddenly drop or rise in rank
significantly. Therefore, you must check your positions frequently in order to
catch when a search engine changes formulas and what effect it has on your
positions.
You must also deal with your competition - a crucial factor you must always be
vigilant about. Your competitor's position may suddenly rise, automatically
lowering your position. Or their position may drop, pushing your position
higher. Each month, expect position changes due to the continual changes that
are occurring in your competitor's position, and be prepared to adjust your
marketing strategy to compensate for decreased rankings. Monitoring these
fluctuations will also give you vital information about how to improve your
website to increase your position in search results.
So far, we've uncovered some interesting facts about Search Engine. You may
decide that the following information is even more interesting.
Of course, you must discern what the most popular search engines are in order
for your monitoring efforts to be effective. Right now, there are ten popular
search engines that direct most of Internet traffic to your sites. The
challenge you face is that these top ten may change from month to month.
This means that your must not only monitor your search engine positions, but
you must also keep track of the ranking popularity of the search engines you
are monitoring. Find out which search engines people use most frequently every
month and be sure to live in the present! People are fickle about their
favorite search engines, and it takes constant vigilance to follow their
dalliances. The search engines they loved when you first launched your campaign
may be old news in the next few months. You must adjust your list of engines
according to the whims of the Internet users.
Another factor to monitor carefully is a sudden drop of your positions in all
search engines. This is not the same as monthly fluctuations - this is a neon
red warning sign! It could mean a number of different things.
It all your search engine positions have plummeted, it may indicate that search
engines spiders - those sneaky programs that seek out your site and rank their
positions - have found some type of problem with your website. If you have
recently changed the code, for instance, the spider may become utterly confused
and consequently drop your positions disastrously. If a spider creeps up on
your website when it is down for adjustments or changes, you may actually
disappear from a search engine index entirely. Or a search engine may
drastically change its formula, and suddenly all of your website come up as
irrelevant. If that search engine is a current favorite, it may create a domino
effect, causing all of your position to drop in all search engines.
Some search engines rely on the results from other search engines, and it is
vital that you know which engines these are and keep track of all the engines
they influence. The biggest problem here is that search engines will sometimes
change affiliations, and this can create a major shift in the geography of the
Internet. For example, recently Yahoo decided to display only results gleaned
from Google. So you must not only monitor your own positions, but you must keep
abreast of seismic shifts in the landscape of the Internet as a whole.
Finally, pay attention to your keywords. Keywords are the foundation bricks of
the entire search engine system, and they demand individual scrutiny in your
monitoring efforts. If you have found that a number of your positions have
plummeted, it may mean that a page of your website has become invisible or
inaccessible to search engine spiders. Or the competition for that particular
keyword or phrase has recently rocketed into outer space. In either case, you
must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. It costs you time and
money on a continual basis. Protect this investment as diligently as you would
your financial portfolio. In the same way, track your positions from an
objective perspective, and monitor your positions on a regular basis. Make sure
your time and effort reap rewards by keeping your eye on the big picture - your
long-term marketing campaign.
When word gets around about your command of Search Engine facts, others who need
to know about Search Engine will start to actively seek you out.
About the Author
John F. Abate, MBA OpportunityChest
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