White Hat SEO Vs Black Hat SEO by Adams Gill
White Hat SEO Vs Black Hat SEO
There are a lot of search engine all over the internet. If you do a little
research about search engines than we come to know that there are 3 major
search engines on the internet and we are very familiar with them. On the
internet every person uses these search engines for different kind of searches.
1. Google 2. Yahoo 3. MSN
Every online business wants their self at the top of these top3. There is a
king who is leading the market of search engines that is Google. So the
majority of people on the internet use Google to find their desired service and
information. All the search engines have their own algorithms the methods that
evaluate the importance of a website. They also have given the guideline and
criteria of a quality website. Everybody has to optimize their website
according to the guideline. There are two kinds of people in SEO. One is that
who follows the rules and regulation give by the search engines and the other
is that who don't follow them. Am talking about the two techniques
1. White hat SEO 2. Black hat SEO
These techniques are very important to know because all your success based on
them. Here the most important thing to choose is that what technique you are
going to use. If you going to cheat the search engine just for getting the top
results that means you are going to use the Black Hat SEO technique, if you
think that you'll follow the roles of search engines and will make the website
for humans. That means you are going to use White SEO technique. This is very
important to know the distinguish between Black Hat SEO and White Hat SEO.
White hat SEO:
As the name shows itself that an ethical way of SEO (search engine
optimization) is called White hat SEO. The entire guide lined given by all
search engines on their guideline page. There you can read all the requirements
that a search engine wants in your website. Search engines don't want that
anyone who break their rules with the unethical techniques. As they want to
give the best results to the person who is looking for an information. Search
engine says that make pages for humans neither for search engines. Here I want
to show you the some original guidelines quotes given by the major search
engines that will make you easy to learn white hat SEO.
All search engines webmaster's guidelines are about White Hat SEO
Google's Guidelines:
Quality guidelines - basic principles
* Make pages for users, not for search engines. Don't deceive your users or
present different content to search engines than you display to users, which is
commonly referred to as "cloaking." * Avoid tricks intended to improve search
engine rankings. A good rule of thumb is whether you'd feel comfortable
explaining what you've done to a website that competes with you. Another useful
test is to ask, "Does this help my users? Would I do this if search engines
didn't exist?" * Don't participate in link schemes designed to increase your
site's ranking or PageRank. In particular, avoid links to web spammers or "bad
neighborhoods" on the web, as your own ranking may be affected adversely by
those links. * Don't use unauthorized computer programs to submit pages, check
rankings, etc. Such programs consume computing Subscriptions and violate our Terms
of Service. Google does not recommend the use of products such as WebPosition
GoldT that send automatic or programmatic queries to Google.
Quality guidelines - specific guidelines
* Avoid hidden text or hidden links. * Don't employ cloaking or sneaky
redirects. * Don't send automated queries to Google. * Don't load pages with
irrelevant words. * Don't create multiple pages, subdomains, or domains with
substantially duplicate content. * Don't create pages that install viruses,
trojans, or other badware. * Avoid "doorway" pages created just for search
engines, or other "cookie cutter" approaches such as affiliate programs with
little or no original content. * If your site participates in an affiliate
program, make sure that your site adds value. Provide unique and relevant
content that gives users a reason to visit your site first.
You can read the complete Google's webmaster guideline at the link given below
Reference page:
http://www.google.com/support/webmasters/bin/answer.py?answer=35769
Yahoo's Guidelines
* Original and unique content of genuine value * Pages designed primarily for
humans, with search engine considerations secondary
What Yahoo! Considers Unwanted
* Pages that harm accuracy, diversity or relevance of search results * Pages
dedicated to directing the user to another page * Pages that have substantially
the same content as other pages * Sites with numerous, unnecessary virtual
hostnames * Pages in great quantity, automatically generated or of little value
* Pages using methods to artificially inflate search engine ranking * The use
of text that is hidden from the user * Pages that give the search engine
different content than what the end-user sees * Excessively cross-linking sites
to inflate a site's apparent popularity * Pages built primarily for the search
engines * Misuse of competitor names * Multiple sites offering the same content
* Pages that use excessive pop-ups, interfering with user navigation * Pages
that seem deceptive, fraudulent or provide a poor user experience
You can read the complete yahoo's webmaster guidelines at the link given below
Reference page:
http://help.yahoo.com/help/us/ysearch/deletions/deletions-05.html
MSN's Guidelines:
* Use only well-formed HTML code in your pages. Ensure that all tags are
closed, and that all links function properly. If your site contains broken
links, MSNBot may not be able to index your site effectively, and people may
not be able to reach all of your pages.
* In the visible page text, include words users might choose as search query
terms to find the information on your site.
* Loading pages with irrelevant words in an attempt to increase a page's
keyword density. This includes stuffing ALT tags that users are unlikely to
view. * Using hidden text or links. You should use only text and links that are
visible to users. * Using techniques to artificially increase the number of
links to your page, such as link farms.
You can read the complete MSN's webmaster guidelines at the link given below
Reference page:
http://search.msn.com/docs/siteowner.aspx?t=SEARCH_WEBMASTER_REF_GuidelinesforOptimizingSite.htm#C
Black hat SEO:
Those people who use black hat SEO techniques they feel search engine as an
enemy. They don't follow their guidelines and use all the unethical ways to
achieve the top ranking. They know that their success will not for long time.
Here are some black SEO techniques
Doorway Pages
Doorway pages are also called entry pages, jump pages and gateway pages etc.
these pages are full of keywords made for the search engine to have high
rankings. These don't give any information to the humans on these pages usually
the phrase written "Enter". As far as search engines are concern they don't
like doorway pages at all. Well you can have these keywords by their proper
placement in the content and also in title and Meta tags.
Link Farms
The strategy is all about creating sites for ranking purpose. So they can get
more back links which will help them in SERPs. These sites don't have any
purpose. Search engines don't like this as all. Have multiple domain linking to
your main websites is good but have the same content or not useful information
isn't good at all according to Google.
Identical Content
Don't use identical content within your sites. Copied content won't work on
search engine. Never make your content by just copying the other websites
material. King Search engine Google banned the sites using this strategy.
Clocking:
Cloaking is a method that allows you to show different pages for human and
different ones for search engines. That is also not an ethical way of SEO as
major search don't like these methods. People also use to hide their strategies
from SEO firms. The reason is that they actually miss leading the search engine
as well as they miss leading the people as well. Search engine can't reach the
actual page Meta tags. Therefore they usually banned these sites.
Hidden Text:
This strategy is also for adding extra keywords within the website. For that
purpose they hide those keywords by coloring them. People can't see that words
but search engine do. When they come to know they kick out the website.
Automated software:
Don't use any automated software for the promotion purpose. They don't really
work and sometime they caused for banned a website. Don't relay on them.
Gray hat SEO:
Use of black Hat SEO to achieve the white hat SEO results this term is called
Grey hat SEO. Black hat SEO is wrong but not that wrong. They online get wrong
when we miss use it. Like clocking not well but If we do the proper use and
after clocking the page the people get the exact information what they are
looking for. That's only about the negative minded people who feel the search
engines as their enemy and use the right techniques in wrong way.
Conclusion:
The people who are using the Black Hat SEO they actually are not only cheating
with search engines they are also making people fool to show them that they are
on the top and we can take your sites at top of every search engine guaranteed.
Here I want to mention that no search engine refer anybody who offers
guaranteed top ranking because nobody can give you that without following the
roles and regulations. It might be possible but not for the long time for very
short you can have. What will happen next your website will go into the
darkness? They won't inform you. There are no searches for you in the search
engine. You'll loss the 60- 80 % traffic. Now you can't claim to any person or
search engine. Your query to search engine will be delete as spam. This plenty
will be a great financially loss for you. Search
Engine Marketing Rankingtown.com will make you the Top search engines
with high rankings
About the Author
SEO Researcher
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