How to Write a Quality Article as a Webmaster by Joshua Spaulding
So you started your first website. You registered the domain, learned the
basics and got your ftp setup. You came up with some content and now your site
is presentable. Now you need to promote your website.
Most webmasters, whether they are experienced or not, know the importance of
promoting your website with articles. Unfortunately, many beginners do not
realize the importance of a well-written article. Of course you can throw some
words together and name your slop something but most article directories will
reject it and who would read it anyway? As a professional ghostwriter,
Webmaster and owner of three article directories, I see the type of articles
that people submit and I will tell you, it is discouraging.
Before you even start your article, keep in mind that optimization wins the
search engine rankings whether in an article or in your actual website. Quality
key word optimized articles are very important. With this in mind, follow these
steps to write your first quality key word optimized article to promote your
website.
1. Come up with one main keyword or keyword phrase and one secondary. You will
integrate these keywords into your article for optimization. These keywords do
not have to be exactly the same every time. Your keyword could be 'white Nike
shoes', if you use the phrase 'my white shoes are Nikes' or something similar
it will be just as advantageous. For a 400-word article, I recommend using your
main keyword or variation of it about 6 times. If possible try to put your main
keyword into your title.
2. Write a description. This can be anywhere from one sentence to one large
paragraph. The description will be the first thing people read so try to make
it catchy. Many webmasters just write the full article and use the first
paragraph as their description. Most directories will deny an article that has
the same description as the first paragraph of the article. If you decide not
to write a description and you just use the first paragraph, be sure not to
include the first paragraph in the actual article body. That brings up to the
next step.
3. Writing the body. There are a few things you absolutely must know you are to
be successful promoting your website with articles. One of the main reasons I
reject articles in my directories is for no spaces between paragraphs. If
cannot stress this enough. You must have a space between each paragraph. Next,
you never indent your paragraphs. We are not writing letters in school. When
writing an article to promote your site, do not indent anything. Next, grammar,
you do not have to have a degree in English to write an article that looks
good. Most people misspell words on occasion. If you can write an article that
portrays a knowledgeable person than you are on your way to success.
4. Writing the resource box, A.K.A. authors area. Writing a quality, key word
optimized article that people will love to read will not do you any good
without a link to your site. The resource box gives you the opportunity to tell
your readers about you and your website. You can just put a standard link to
your site in this area but search engines put your link text into consideration
so it is always better to use html if the directory accepts it and use the main
keyword for your site as the link text. The last thing you need to know about
the resource box is that overdoing it could cause negative results. When a
publisher browses through articles to post on his or her website, blog,
newsletter or e-zine among many other things they are looking at the number of
outgoing links in the Subscriptions box. Keep the number of outgoing links in your
resource box to a minimum of two or less for best results.
The quicker you understand the information in this article and put it to use,
the quicker your website will achieve top search engine ratings. Be creative,
be informational and you will enjoy a lifetime of success.
About the Author
Joshua Spaulding is an Author and
GhostWriter providing Quality Key-Word optimized Articles to
Webmasters. Joshua also provides valuable information to those interested in
Making Money Online
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