Building Backlinks by Karleen Phillip
and sometime with little or no results but it is unavoidable if we wish to
establish pageranks we must build links.
Many may ask what is link popularity and why the fuss? "Link popularity is a
measure of the quantity and quality of other web sites that link to a specific
site on the World Wide Web. It is an example of the move by search engines
towards off-the-page-criteria to determine quality content. In theory,
off-the-page-criteria adds the aspect of impartiality to search engine
rankings"(source:wikipedia.org)
Please note that quality of the websites linking to you overides the quantity,
thus it is better to have a few quality sites linking to your site versus a few
hundred spammy sites or link farms. There is no easy to quickly and easily
build links, the use of link farms is frowned upon by many search engines and
will only succeed in getting your site banned or penalized. Best quality links
with be from high ranking pages and those that have some relation to your own
site.
WAYS OF GETTING LINKS:
I have been repeatedly told by seasoned webmasters that sometimes a simple
email request could suffice. A nice well thought out email to the webmaster of
a site that is similar to yours. Of course include details about your site and
how they can benefit by linking to your site. e.g have their site featured on
your website write a review or article about their site, take time to look over
the site of the webmaster that you are requesting backlinks from, maybe suggest
where the your link could be placed.
Good linking practices would be to place a link of the site you are planning to
trade with on your site first and include this in your email where their link
can be found along with your site information, with good keyword descriptions,
this gives a much better chance of a reciprocal. However be prepared for
denial, no replies or play the waiting game.
Inbound links may also be achieved by good website content, if you are good at
writing, writing articles about categories that you have some knowledge in, or
use the many free articles or get permission from the author to use their
articles and of course provide a link back to the author of the article. If you
have good content people will want to link to it thus building your inbound
link.
Do a search for keywords relevant to your site, find the top sites for these
keywords, visit their site/s check out their link pages, contact the webmaster
via email or directly if this information is available, about linking to your
site, use the methods described above.
Submitting links to the many (http://links-to-us.com
) free web directories, and business directories, make sure that they are in
Google's database and have good PR can bring you many inbound links if they
choose to include your site most importantly submit your site to DMOZ to the
most relevant category to your site. Getting a inbound link from a major
directory like Yahoo can be crucial, this requires a fee but will be a overall
benefit for you.
Start your own affiliate program that way all the affiliate links point back to
your site whilst also, bringing prospective visitors to your site.
Include your a signature to your emails using good keyword description in the
anchor text.
Post to newsgroups, web groups, forums, chatrooms, write and post articles to
ezines etc and most of all include your signature.
Promote your business offline, using local newspapers, most newspapers have
online sites so this can be a benefit too. Promotion boards at your public
library, business cards, you can ask businesses to leave your business card at
their customer service desk or check out counters. Use your own vehicle as
means of promoting by adding your logo and url to your bumper or rear window.
Think of it as free advertising.
PPC advertising can bring beneficial traffic to your site, this can bring you
more visitors and exposure to your site. Which in turn some of your visitors
may link to your site if its a good source of content.
Offer free stuff, contest, polls and giveaways, this is sure to bring in links,
people love free stuff and prizes.
Add a RSS feed to your site, make sure that your site has quality content.
LINK STRATEGIES TO AVOID
Spamming forums and newsgroup. Emailing webmasters incessantly about linking to
your site. Writing nasty little articles about competing sites. Using bots to
request link exchange. Posting or subscribing to FFA and link farms.
About the Author
Karleen P. 32 yr female, located in Florida, USA. Web administrator of
links-to-us.com
Free Web Directory
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